Everyone is selling you AI. Almost nobody is telling you where it falls apart.An estimate that should have taken a day and a half got done in five minutes. The next one, the tool quietly stopped working — it chopped up Aaron's own words, priced them, and handed them back. Steven pulled research statistics so compelling he almost used them, until he traced the citation and found the source wasn't even about the topic he asked.Then there's the stuff that works. A 250-company lead list built instead of bought. Flyers good enough that the other host didn't know they were AI-made. And an hour spent trying to get one clever t-shirt line out of it — 100 attempts, 1 banger, when he could have done it himself in ten minutes.Two business owners, the honest ledger. Fair warning: one host thinks this thing is coming for everyone's job, and the other just watched it fail to put twelve eggs on a plate.CHAPTERS 00:00 The tool everyone's using and nobody understands 01:16 The question: what AI tool did you love, then hate? 02:02 Use it as a crutch and you get weaker. Use it as a tool and you get sharper. 03:05 A day and a half of estimating, done in five minutes 04:15 The second estimate: where it fell apart 05:11 "AI is not taking my job anytime soon" 06:04 Scraping contact info — and getting half the names wrong 07:11 Confident research, fake citations, and the switch to Perplexity 08:35 "Train your AI" — what people mean and why it's a longer conversation 10:06 Memory, custom GPTs, and wanting a Jarvis 10:57 Page-long prompts (and using AI to write the prompt) 12:01 SEO is shifting. Your website may not be built for what's next. 13:31 Building a 250-company lead list instead of buying leads 17:12 The flyers that passed the eye test 18:05 Why a video guy refuses to let AI make things 18:51 The cinematographer's test for fake: watch the light 20:19 Where it earns its keep: the tedious stuff you've already mastered 21:25 AI as a sounding board for vision and values 22:33 It can help you be creative. It cannot be creative. 23:20 100 attempts at a funny t-shirt. One banger. 25:26 Breaking ChatGPT with a plate of eggs 27:26 Deep research is the one that actually delivers 28:20 Takeaways: never expect it to be rightNew episodes every other week on Tuesdays!#WhatAreWeEvenDoingHere #AIforBusiness #SmallBusiness #Entrepreneurship #AITools #Construction #Marketing

Two guys building multiple businesses at once on why they did it, what it cost, and what they'd do differently.Steven Burkhart and Aaron Lavazza cover where the show's name came from, the holding company idea behind Lavazza Safety, and the construction company they started in a hurry to keep it alive. They end on opposite advice: lock in your structure before you go to market, or sell something small first and build the structure around it.CHAPTERS00:00 Welcome to episode one00:35 Where the name came from05:36 Why start multiple ventures06:41 The holding company idea09:04 One skill set, seven services13:09 How Lavazza Safety started16:18 Nine months in with no clients17:30 Saving the business by starting another21:58 Go fast alone, go far together22:33 Lock in the structure first24:59 Or validate before you build29:05 WrapA podcast for entrepreneurs and people building things. New episodes coming soon!.Subscribe: https://www.youtube.com/@WhatAreWeEvenDoingHere?sub_confirmation=1Which side are you on — structure first, or sell first? Tell us in the comments!#entrepreneurship #holdingcompany #startingabusiness