What Are You Made Of?

This episode of What Are You Made Of? Show with Cherie Hoeger explores how a simple product idea can become a purpose-driven business with the power to create meaningful social change.

As the Co-founder and CEO of Saalt, Cherie shares how her experience in entrepreneurship and her connection to family in Venezuela led her to discover reusable period care products—and ultimately inspired her to reimagine how women think about menstrual care.

She and Mike "C-Roc" discuss breaking taboos, challenging outdated industries, building a sustainable brand, and the importance of committing to a vision before knowing exactly how to achieve it. Cherie also opens up about Saalt’s mission to end period poverty and its impact on women and girls around the world, as well as the personal motivation behind creating products she would want for her own five daughters.

An inspiring conversation about innovation, entrepreneurship, motherhood, sustainability, and using business as a force for good.

Website- https://saalt.com/

Social Media Links/Handles:

https://www.facebook.com/saaltco/

https://www.instagram.com/saaltco/ , https://www.instagram.com/cherie.hoeger/

https://www.linkedin.com/company/saaltco/?viewAsMember=true

https://www.linkedin.com/in/cherie-hoeger-5b3679b/

https://www.youtube.com/@saaltco

https://www.tiktok.com/@saaltco

https://podcasts.apple.com/us/podcast/the-saalt-show/id6788836685

On this episode of What Are You Made Of ? show, Mike “C-Roc” sits down with country music powerhouse, entrepreneur, philanthropist, and seven-time Grand Ole Opry performer Coffey Anderson for a powerful conversation about grit, faith, family, purpose, and building your own path to success. Coffey opens up about the experiences that shaped him, from growing up in a small Texas town and watching his mother face adversity with unwavering faith, to learning resilience and the ability to read people from his father’s military and law-enforcement background.

Coffey shares why he believes success starts with knowing exactly what your finish line looks like and then reverse-engineering the path to get there. He talks about his decision to stop waiting for traditional opportunities in the music industry and instead go directly to the buyers, building his career on his own terms. He reveals how he turned street performing into a thriving business, earning more than $86,000 in one year while building a 9,000-person email list—all by treating his talent, audience, and relationships like a real business.

Throughout the conversation, Coffey shares the mindset behind his relentless work ethic, his belief in faith and responsibility, and why he would rather have a million customers than a million followers.

From music and entrepreneurship to fatherhood, purpose, and serving others, Coffey offers a powerful reminder that success isn't about waiting for someone to give you an opportunity—it's about knowing what you're made of, defining what you want, and having the grit to build your own way.

Website-coffeyanderson.com

Social Media Links/Handles:

https://www.facebook.com/coffeyanderson

https://www.instagram.com/coffeyanderson

https://x.com/coffeyanderson

https://www.youtube.com/coffeysouthernman

https://www.tiktok.com/@the_coffeyanderson

In this episode of What Are You Made Of?, Mike "C-Roc" sits down with Sara Westbrook, keynote speaker, author, singer, and Emotional Resilience Strategist, for a powerful conversation about emotions, perception, and the choices we make when life gets uncomfortable.

Sara shares how her journey from a young singer and performer to an emotional resilience strategist taught her that our emotions aren’t weaknesses—they’re information. She explains how shifting our perspective can change the way we experience challenges, why connection must come before redirection, and how learning to embrace discomfort can help us respond with courage, respect, and intention.

Mike "C-Roc" and Sara also explore the importance of living the message you teach, using adversity as fuel rather than baggage, and seeing situations from a different perspective before making decisions. Sara shares insights from her Choice Making Formula and explains how emotional resilience can strengthen both our personal and professional lives.

This episode is a reminder that while we may not control everything that happens to us, we can choose how we perceive it, respond to it, and ultimately move forward.

Website-https://www.sarawestbrook.com/

Social Media Links/Handles-

https://www.instagram.com/iamsarawestbrook/?hl=en

http://www.linkedin.com/in/sarawestbrook/

In this powerful episode of What Are You Made Of?, Mike “C-Roc” sits down with award-winning estate planning and probate attorney, entrepreneur, speaker, author, and business coach Jessica Lynn Silva, Esq. Jessica opens up about growing up in poverty, becoming a single mother at 18, and the grit, resilience, and determination that shaped the woman and business leader she is today. She shares how those early experiences taught her the value of hard work, intentional planning, and never taking an opportunity for granted.

Jessica and Mike "C-Roc" dive deep into what true wealth really means—from financial success and business growth to character, relationships, integrity, and the legacy we leave behind. Drawing from her years in estate planning and probate, Jessica shares a powerful perspective on what matters most at the end of life and why protecting what you've built is just as important as building it.

They also discuss leadership, authentic relationships, overcoming adversity, finding the right people to surround yourself with, and shifting the focus from how much money you can make to how many people you can serve.

This conversation is a reminder that success is not just about what you accumulate, but who you become, who you impact, and what you leave behind.

Website- www.jessicalynnlaw.comhttps://www.instagram.com/jess.lynn.silva/?hl=en

In this episode of What Are You Made Of?, Mike “C-Roc” sits down with Kimmy Seltzer, a confidence therapist, dating strategist, and image expert who helps people transform their confidence and relationships from the outside in. Kimmy shares her personal “red dress moment,” the turning point that led her from traditional therapy into helping people build confidence through style, body language, social skills, and emotional intelligence.

She explains her Charisma Quotient formula, the role of flirting and approachability in modern dating, and why people often get stuck in analysis paralysis instead of taking action. Mike and Kimmy also explore how dating has changed with apps, the growing return to real-life connection, and the importance of having the confidence and social skills to create meaningful connections in person.Website- www.kimmyseltzer.com

Social Media Links/Handles:

https://www.facebook.com/kimmyseltzer/

https://www.instagram.com/kimmyseltzer/?hl=en

https://www.linkedin.com/in/kimmyseltzer/

https://youtube.com/KimmySeltzer

https://www.tiktok.com/@kimmyseltzer

In this episode of What Are You Made Of?, Mike “C-Roc” sits down with Sterling Birdsong, owner of Lendstra, a nationwide SBA loan placement platform helping small business owners secure $500,000 or more in funding. Sterling shares his journey from spending 13 years in banking and SBA lending to launching his own company and helping entrepreneurs navigate the often-complex funding process. He explains how working independently allows his team to connect business owners with a network of lenders and stay involved from the initial application through closing.

Sterling also opens up about his entrepreneurial journey outside of lending, including how he went from opening his first tanning salon in 2024 to owning five GLO Tanning locations in less than two years. He shares the difference between starting a business from scratch and acquiring an established one, how he evaluates opportunities, and why having the right operating partner has been essential to scaling.

Throughout the conversation, Sterling talks about patience, persistence, taking action, learning from mistakes, and knowing when to admit you don’t have all the answers. He and C-Roc also discuss the idea of “patient urgency”—being patient with the process and outcome while staying urgent about the actions needed to move forward.

Website- lendstra.com

https://www.instagram.com/sterling.sba/

What happens when a 16-year marriage ends and you suddenly find yourself back in the dating world after nearly two decades?

In this episode of What Are You Made Of?, Mike “C-Roc” sits down with Marcus, host of Secrets of a Sugar Daddy, to talk about his unexpected journey into the world of sugar dating and the experiences that inspired him to start one of the most talked-about podcasts in the space.

Marcus shares what dating looked like when he re-entered the scene at 48, why traditional dating apps weren’t working for him, and how discovering a different approach to dating completely changed his perspective. He also opens up about the misconceptions surrounding sugar dating, the difference between genuine relationships and transactional encounters, and how people navigate trust, expectations, and compatibility in this unique dating world.

The conversation also gets personal as Marcus reflects on his 16-year marriage, divorce, starting over, and the lessons he learned about relationships, connection, and knowing what you really want.

From wild dating stories and unexpected friendships to the realities behind a lifestyle that is often misunderstood, Marcus and C-Roc have an honest conversation about dating, relationships, reinvention, and finding your own path when life takes an unexpected turn.

Website- www.secretsofasugardaddy.com

Social Media Links/Handles:

https://www.instagram.com/secretsofasugardaddy/?hl=en

www.patreon.com/secretsofasugardaddypodcast

In this episode of What Are You Made Of?, Mike “C-Roc” sits down with entrepreneur and sales strategist Lauren Tickner, a master at turning social media attention into high-ticket sales and building businesses around expertise.

Lauren shares how she started selling fitness programs online before “online coaching” was mainstream, built an audience on Instagram, and ultimately dropped out of university to pursue entrepreneurship full-time. She also opens up about her experience on Clubhouse, why demonstrating real expertise matters more than simply creating content, and how long-form conversations can build authority and trust.

Mike "C-Roc" and Lauren also dive into the importance of being intentional about whose advice you follow, the difference between an opinion and true counsel, and why success in one area doesn't necessarily tell you what is happening behind the scenes in someone's life.

They also explore the rapidly changing role of AI in content creation, including how Lauren is using AI to automate video editing, create social media content, and potentially reduce the time and cost involved in running a content operation.

From entrepreneurship and high-ticket sales to social media, personal growth, and AI, this conversation offers practical insights for anyone looking to turn their expertise and online presence into a real business.

Website-scalesystems.io

Social Media Links/Handles- Www.linkedin.com/in/laurentickner

Youtube.com/c/laurentickner

In this episode of What Are You Made of? show , Mike “C-Roc” sits down with Preston Lee, founder of Thirty Percent, a hospitality consulting and leadership development company that helps restaurant, hotel, and club owners build the training, leadership, and operational systems they often don’t have time to create themselves. With experience working with more than 350 businesses across 14 countries, Preston brings a unique perspective on what it takes to create exceptional customer experiences and build stronger teams.

Preston opens up about his entrepreneurial journey, including the first year of building his business when he made zero sales. He shares how patience, grit, consistency, and a little “delusion” helped him keep moving forward when the path wasn’t clear. He also explains how he eventually discovered that social media and content were far more effective for his business than cold calling and door knocking, allowing him to build a company largely through inbound leads.

Mike "C-Roc" and Preston dive into the importance of building a business in the right order: promotion, process, and people. They discuss why businesses need to establish a reliable way to attract customers before building out complex processes and teams, and why having the right systems in place is essential before bringing more people into the organization. Preston also shares lessons from working with business owners on hospitality, leadership, training, and consistency through Thirty Percent’s customized approach.

The conversation also explores knowing your ideal client, recognizing when you may be underpricing your value, and overcoming the self-doubt that often comes with entrepreneurship. Preston shares how client results and testimonials helped him build confidence in the value he was creating, while Mike highlights the importance of continuing to promote, improve, and evolve as a business grows. It’s an honest conversation about entrepreneurship, leadership, hospitality, and building systems that create better experiences for both customers and teams.

Website- 30percentrule.com

https://www.instagram.com/the30rule/?hl=en

In this episode of What Are You Made Of? show Mike “C-Roc” sits down with Craig White, a leadership coach, adventurer, and advocate for authentic, relational leadership. Now based in Peru, Craig shares the experiences that shaped his journey, from growing up on a rough estate in northwest England and building a career in professional rugby to embarking on a deeply personal path of yoga, meditation, retreats, and self-discovery.

Craig opens up about how his childhood and early experiences shaped his beliefs about masculinity, leadership, relationships, and success—and how years of inner work helped him recognize and move beyond those patterns. He shares how a yoga retreat in Thailand became a turning point that opened the door to a deeper understanding of himself and ultimately led him on a journey through meditation, silent retreats, psychedelics, men's leadership retreats, and personal transformation.

Mike "C-Roc" and Craig dive into why leadership starts with leading yourself and why relational leadership has become increasingly important in a world where technology and social media can create the illusion of connection while leaving people feeling more isolated. They discuss the importance of presence, self-regulation, accountability, and being a living demonstration of the values you want to see in others.

Craig also speaks candidly about his experiences with ayahuasca and other forms of personal exploration, including how those experiences challenged his understanding of masculinity, vulnerability, grief, and emotional expression. Rather than presenting these experiences as a shortcut to personal growth, Craig emphasizes the deeper work of integrating what we learn and bringing greater presence into our relationships.

This conversation is a powerful exploration of authenticity, self-leadership, masculinity, human connection, and the courage to question the beliefs we inherit. Craig shares why he believes the most meaningful form of leadership begins within ourselves and how becoming more present, emotionally aware, and intentional can help us build stronger relationships and lead with greater purpose and authenticity.

Website- craigwhitementoring.com

https://www.instagram.com/craigwhitementoring/?hl=en