If the phrase author branding feels vague, overused, or like it only applies to logos and visuals, this episode will help you think about it in a much more practical way.

In this episode of Your Path to Book Publishing, Zach introduces a new series on author branding and explores what branding really means for nonfiction authors. He shares lessons from his own career, personal stories, and examples from authors he has worked with to explain why your brand is not just about visuals. It is about your reputation, your message, and what you want people to remember about you.

This episode is especially relevant for coaches, consultants, speakers, and thought leaders who want to think more clearly about what they want to be known for as they write, publish, and market their book.

In this episode, you’ll learn:

• Why author branding is more than logos, visuals, and taglines
• How to think about what you want to be known for as an author
• Why reputation and messaging are such an important part of your brand
• Why being memorable matters in book publishing and book marketing
• How your brand can evolve over time as your clarity grows
• A simple question to ask yourself as you think about your author brand

Many nonfiction authors spend a lot of time thinking about their book, but not enough time thinking about the reputation and message behind it. This episode will help you start thinking more intentionally about your author brand and how it connects to your book publishing journey. 

Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. 

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook