Keyword research is one of those cliched and monolithic topics in SEO. That's why Deborah Oyewole joins the SEO Rant to share what new SEOs should know about keyword research:

* Why keyword research starts with understanding the brand you're working with

* Why asking the right questions is key to doing keyword research

* When new SEOs should and shouldn't rely on SEO tools for keyword

research

Listen as Deborah and host Mordy Oberstein talk about the right mindset to have about keyword research especially if you are new to SEO!