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What being "AI-ready" REALLY means
Marketing is changing faster than most teams can keep up.
AI is now everywhere - new tools, new workflows and new expectations.
And for a lot of marketers, it’s creating more pressure… not less.
In this episode of Marketing in The Madness, Katie Street sits down with Rob Wrubel, Co-Founder of Silverside, to unpack what it actually means to become an “AI-ready marketer.”
Rob shares how some of the world’s biggest brands are already using AI to move faster, test more and rethink what marketing teams look like.
Including how Coca-Cola built a global campaign with just a handful of people and how Svedka used AI to completely turn around a declining brand.
If you’re trying to figure out where to start with AI or how to actually make it work inside a business then this episode will change how you think about it.
Chapters:
00:00 Why marketers feel overwhelmed by AI
01:18 The mindset shift: from fear to opportunity
03:13 Why most teams struggle to make time for AI
04:34 How to start (without overthinking it)
06:18 Why AI is like learning a new language
07:25 The importance of small, fast experiments
10:35 How AI is changing creative teams
11:27 What Silverside actually does
15:18 Building an “AI brand brain” (and why it matters)
17:39 The risk of everything looking the same
19:11 The Svedka case study: AI-powered growth
22:11 Why data infrastructure suddenly matters
24:24 How AI is changing search and discovery
26:48 The shift from search engines to AI advisors
29:06 The future of agents and automated buying
31:23 What’s next for AI marketing teams
Subscribe to the podcast:
Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e
Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981
Connect with us:
Rob Wrubel
LinkedIn: https://www.linkedin.com/in/rob-wrubel-5ba8b8314/
Katie Street
LinkedIn: https://www.linkedin.com/in/katiestreet/
Instagram: https://www.instagram.com/streetmate/
Marketing in the Madness
LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/
Instagram: https://www.instagram.com/marketinginthemadness/
Street Agency
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/
View all episodes
By Marketing in the MadnessMarketing is changing faster than most teams can keep up.
AI is now everywhere - new tools, new workflows and new expectations.
And for a lot of marketers, it’s creating more pressure… not less.
In this episode of Marketing in The Madness, Katie Street sits down with Rob Wrubel, Co-Founder of Silverside, to unpack what it actually means to become an “AI-ready marketer.”
Rob shares how some of the world’s biggest brands are already using AI to move faster, test more and rethink what marketing teams look like.
Including how Coca-Cola built a global campaign with just a handful of people and how Svedka used AI to completely turn around a declining brand.
If you’re trying to figure out where to start with AI or how to actually make it work inside a business then this episode will change how you think about it.
Chapters:
00:00 Why marketers feel overwhelmed by AI
01:18 The mindset shift: from fear to opportunity
03:13 Why most teams struggle to make time for AI
04:34 How to start (without overthinking it)
06:18 Why AI is like learning a new language
07:25 The importance of small, fast experiments
10:35 How AI is changing creative teams
11:27 What Silverside actually does
15:18 Building an “AI brand brain” (and why it matters)
17:39 The risk of everything looking the same
19:11 The Svedka case study: AI-powered growth
22:11 Why data infrastructure suddenly matters
24:24 How AI is changing search and discovery
26:48 The shift from search engines to AI advisors
29:06 The future of agents and automated buying
31:23 What’s next for AI marketing teams
Subscribe to the podcast:
Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e
Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981
Connect with us:
Rob Wrubel
LinkedIn: https://www.linkedin.com/in/rob-wrubel-5ba8b8314/
Katie Street
LinkedIn: https://www.linkedin.com/in/katiestreet/
Instagram: https://www.instagram.com/streetmate/
Marketing in the Madness
LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/
Instagram: https://www.instagram.com/marketinginthemadness/
Street Agency
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/