What are the attributes clients look for in a marketing partner? How important is brand positioning to a marketing team? In this episode from April 2012, BrandingBusiness Founding Partner Ryan Rieches explores these topics and more with Tim Williams, the founder of Ignition – a consulting firm dedicated to helping marketing agencies create and capture more value for themselves and their clients. Williams is also a sought-after speaker, author and regular contributor to such reputable outlets as The New York Times, Wall Street Journal, AdAge and many others.