“If you're investing in endorsement, podcasts, radio, host-read ads, you're investing in authenticity and trust. And if there's anything that's compromising that, it's not worth it.”

Rion Swartz (Legendary CAO)
The Media Roundtable is back! This week we’re doing a deep dive into our new first-of-its-kind study: What Brands Want.

The study came straight from our CAO Summit where, notably 5 of the top 15 podcast advertising spenders including; DraftKings, BetterHelp, Stamps.com, Indeed, and many others, shared their insights on what they want to see in the industry. 

Dan Granger, (CEO & Founder, Oxford Road) hosts Neal Lucey (EVP, Strategy & Product, Oxford Road), Giles Martin (EVP, Strategy & Insights, Oxford Road), and expert consulting CAO Rion Swartz, (former Marketing VP at Constant Contact, Shutterstock, & LegalZoom) to sift through the report’s insights, where the industry is, and where it needs to go.

The team is talking: Podcast Measurement Tools, Brand Safety, AI Voices, and more.

Whether you’re a CAO, a podcast creator or on the network side, you need to hear firsthand what these top brands are looking for.

Download the What Brands Want report here: https://oxfordroad.com/whatbrandswant

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“If you're investing in endorsement, podcasts, radio, host-read ads, you're investing in authenticity and trust. And if there's anything that's compromising that, it's not worth it.” Rion Swartz (Legendary CAO) The Media Roundtable is back! This week we’re doing a deep dive into our new first-of-its-kind study: What Brands Want. The study came straight from our CAO Summit where, notably 5 of the top 15 podcast advertising spenders including; DraftKings, BetterHelp, Stamps.com, Indeed, and many others, shared their insights on what they want to see in the industry. Dan Granger, (CEO & Founder, Oxford Road) hosts Neal Lucey (EVP, Strategy & Product, Oxford Road), Giles Martin (EVP, Strategy & Insights, Oxford Road), and expert consulting CAO Rion Swartz, (former Marketing VP at Constant Contact, Shutterstock, & LegalZoom) to sift through the report’s insights, where the industry is, and where it needs to go. The team is talking: Podcast Measurement Tools, Brand Safety, AI Voices, and more. Whether you’re a CAO, a podcast creator or on the network side, you need to hear firsthand what these top brands are looking for. Download the What Brands Want report here: https://oxfordroad.com/whatbrandswant See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“If you're investing in endorsement, podcasts, radio, host-read ads, you're investing in authenticity and trust. And if there's anything that's compromising that, it's not worth it.”

Rion Swartz (Legendary CAO)
The Media Roundtable is back! This week we’re doing a deep dive into our new first-of-its-kind study: What Brands Want.

The study came straight from our CAO Summit where, notably 5 of the top 15 podcast advertising spenders including; DraftKings, BetterHelp, Stamps.com, Indeed, and many others, shared their insights on what they want to see in the industry. 

Dan Granger, (CEO &amp; Founder, Oxford Road) hosts Neal Lucey (EVP, Strategy &amp; Product, Oxford Road), Giles Martin (EVP, Strategy &amp; Insights, Oxford Road), and expert consulting CAO Rion Swartz, (former Marketing VP at Constant Contact, Shutterstock, &amp; LegalZoom) to sift through the report’s insights, where the industry is, and where it needs to go.

The team is talking: Podcast Measurement Tools, Brand Safety, AI Voices, and more.

Whether you’re a CAO, a podcast creator or on the network side, you need to hear firsthand what these top brands are looking for.

Download the What Brands Want report here: https://oxfordroad.com/whatbrandswant

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What Brands Want: New Report Highlights from 50 CAOs

The&nbsp;Media Roundtable&nbsp;isn’t just another industry podcast; it’s an open lab where the sharpest minds in podcasting, advertising, and media break down the forces shaping the audio landscape—and reconstruct them in real time.&nbsp;We created this show in service of the&nbsp;Chief Audio Officer: the marketer responsible for making audio campaigns not just sound good, but drive results. For many brands, audio advertising is a highly effective secret weapon–but it can be difficult to navigate, requiring specialist expertise to untangle its nuances. From brand safety to ad load, from recapping the latest industry news, to redefining what a podcast&nbsp;is&nbsp;in this day and age, we tackle the issues that matter most to a CAO, in the most entertaining way possible.&nbsp;You’ll hear from a wide range of voices—past guests include T-Pain, David Spade, Ashley Flowers (Crime Junkie), Ben Shapiro (The Daily Wire), and Ira Glass (This American Life), to name a few—alongside leading brands, publishers, and our own team of experts. If you’re invested in audio, whether you're buying the ads, creating the content, or just curious about the business,&nbsp;Media Roundtable&nbsp;is your ear to the ground with an eye on the future–and it’s time you listen.

Business

The Media Roundtable isn’t just another industry podcast; it’s an open lab where the sharpest minds in podcasting, advertising, and media break down the forces shaping the audio landscape—and reconstruct them in real time.  We created this show in service of the Chief Audio Officer: the marketer responsible for making audio campaigns not just sound good, but drive results. For many brands, audio advertising is a highly effective secret weapon–but it can be difficult to navigate, requiring specialist expertise to untangle its nuances. From brand safety to ad load, from recapping the latest industry news, to redefining what a podcast is in this day and age, we tackle the issues that matter most to a CAO, in the most entertaining way possible.  You’ll hear from a wide range of voices—past guests include T-Pain, David Spade, Ashley Flowers (Crime Junkie), Ben Shapiro (The Daily Wire), and Ira Glass (This American Life), to name a few—alongside leading brands, publishers, and our own team of experts. If you’re invested in audio, whether you're buying the ads, creating the content, or just curious about the business, Media Roundtable is your ear to the ground with an eye on the future–and it’s time you listen.

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What Brands Want: New Report Highlights from 50 CAOs

What Brands Want: New Report Highlights from 50 CAOs

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