On this episode of Sippin' and Selling, Joey Chanel sits down with Sara Harmelin, Vice President of Portfolio Development at Allied Beverage Group and fourth-generation family owner, for an inside look at one of the nation's largest beverage distributors.

Sara shares her incredible career journey from working in Hollywood television and the fashion industry to joining her family's billion-dollar beverage business. Together, they discuss the challenges of working alongside family, the evolution of alcohol distribution, the rise of THC beverages, and what the future holds for the beverage industry.

The conversation explores:

• Building a career in a fourth-generation family business
• From Hollywood and fashion to beverage distribution
• The history of Allied Beverage Group
• How alcohol distribution really works
• The explosion of THC and hemp-derived beverages
• Why regulation matters for the industry
• Non-alcoholic trends and changing consumer habits
• The future of spirits, wine, and ready-to-drink cocktails
• Brand building and portfolio development
• Women in the beverage industry
• Favorite emerging brands and industry predictions
• Funny behind-the-scenes stories from Hollywood and television

Sara also shares stories from her time working in entertainment during the early days of FX, discusses iconic brands like Juicy Couture, reflects on the changing retail landscape, and reveals why innovation is essential for staying ahead in today's beverage market.

Whether you're in the beverage industry, interested in entrepreneurship, fascinated by family businesses, or curious about where alcohol and alternative beverages are headed, this episode is packed with valuable insights, business lessons, and entertaining stories you won't want to miss.