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What Buyers Really Want
Cracking the Code, Routes to Market for Alcohol-Free & Mid-Strength Brands
Breaking into the right routes to market can make or break a brand. This masterclass brings together expert perspectives from across the trade to help you navigate wholesale, retail, and on-trade buyers with confidence.
What Buyers Really Want – a panel discussion with Freddy Bulmer (The Wine Society), Paddy Gardiner (Cote), Maya Tarrant (BVC Hospitality), and Matthew Searles (Foodbuy), revealing what decision-makers look for when considering new products.
This podcast is recorded live at the No, Low and Mid-Strength Summits in London and Amsterdam - to see the full programme and slides that accompany some of these talks go here
Join us at the No Low & Mid-Strength Summit 2026
London | 6-7 October 2026
For tickets go here.
View all episodes
By Laura Willoughby MBECracking the Code, Routes to Market for Alcohol-Free & Mid-Strength Brands
Breaking into the right routes to market can make or break a brand. This masterclass brings together expert perspectives from across the trade to help you navigate wholesale, retail, and on-trade buyers with confidence.
What Buyers Really Want – a panel discussion with Freddy Bulmer (The Wine Society), Paddy Gardiner (Cote), Maya Tarrant (BVC Hospitality), and Matthew Searles (Foodbuy), revealing what decision-makers look for when considering new products.
This podcast is recorded live at the No, Low and Mid-Strength Summits in London and Amsterdam - to see the full programme and slides that accompany some of these talks go here
Join us at the No Low & Mid-Strength Summit 2026
London | 6-7 October 2026
For tickets go here.