The COVID-19 pandemic has forced so many stores to close. For those selling products out there, this means fewer places we can sell in and have the necessary visibility to put our brands out there. It is time that we get down to the stores themselves and help find ways we can help stores thrive, and ultimately ourselves, in this tough environment. With a team who are in the trenches day in and day out, Will Ahearn, the President and Co-founder of Dirty Hands, has a bird's eye view of what is happening at the store-level. In this episode, he joins Elliot Begoun to talk about the things that he is seeing out there right now, providing insights and tips on what brands can do and not do and what to expect. He then discusses what you should be looking for in terms of a merchandising strategy in a store. Plus, Elliot also gives us a look into what Dirty Hands can help you with—a hand to hold in this pandemic.

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