How does a professionally trained actor apply their craft in the world of sales?

Scott Purves shares how he uses skills developed in one profession help those develop in another.

Some of the techniques might be predictable but others are surprising.

He explains how actors study human behaviour and in doing so also develop increased self-awareness.

We talk about whether a seller learning some of these skills might become less authentic and more likely to appear to be something they are not.

Also up for discussion is how to manage mental state, especially when under pressure and why scripts and practice are some of the areas that many salespeople could spend more time on.

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