What if the strongest business strategy isn’t strategy at all – but how you treat people?

In this episode of CEO: Behind the Scenes, Jeff Jackson, CEO of Cabinetworks Group, shares the leadership philosophy that has shaped his career: people first, strategy second.

From growing up in rural Georgia to leading large-scale business transformations, Jackson reflects on the hard decisions behind leadership, the importance of customer trust and why culture can’t be built through slogans alone. He also discusses second chances, operational excellence and the small daily habits that define great leaders over time.

This is a candid conversation about leadership without corporate theater, and what it really takes to build lasting success.

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