This is our second episode in our four part series about your rates.

Today, I want to talk about what clients really think about your rates, and why so many virtual assistants are worrying about the wrong things when it comes to pricing.

Most VAs tell themselves stories – maybe not out loud, but they are there, in the back of their minds. Clients are worried about price. Clients want the cheapest option. If I charge more, they will say no. If they hesitate, that means my rate is too high.

We are always so worried about the client and what they think, and we don't want to ask them what they think. People tell us not to worry about what they think. It's this carousel of thoughts, and they aren't really based in anything real.

These stories feel logical. They feel protective. They feel like they are helping you avoid rejection. But most of the time, they are assumptions, not facts. If this sounds familiar to you, these assumptions are probably shaping how you show up in your conversations about pricing.

In the next episode of this mini series, we are going to talk about the hidden cost of undercharging, and why staying at "safe" rates may be costing you far more than you realize.

If pricing has been coming up for you as you listen to this mini series, that's not an accident.

Most VAs don't struggle with rates because they're doing something wrong. They struggle because their pricing no longer matches the level of work they're actually doing.

If that's you, check out my Packages Workshop that I'm running in February.

In this workshop, we're going to focus on turning your services into clear, confident packages that make pricing easier to communicate and easier for clients to say yes to.

This is a hands-on workshop with your actual services – not templates.

Together we will create packages that reflect your experience, set clear work scope and boundaries, and help you stop feeling awkward around price discussions.

If you're ready for your pricing to feel simpler and more aligned, I'd love to support you inside that workshop.

You can find all the details and register here! Or send me a DM and I'll send it over for you.

That's all I've got for you this week, I'll see you next time!