Our guest on this episode of Start With a Win is Dr. Peter McGraw. He is a behavioral economist, professor, author, podcaster, and comedy student. He has recently written a new book entitled Shtick to Business which discusses how humor integrates with business, including the many lessons that leaders can learn from comedians. One of the main aspects of Peter’s research has been the theory of humor. Using an A/B test, he asked participants what they thought of certain things – did they find them funny? Boring? Offensive? Do their feelings towards those things change over time or based on their circumstances? 

Ultimately, he concluded that the funny things contain benign violations—or things that are wrong and ok at the same time. For both comedians and business leaders, experimentation is key to determining what benign violations will translate well to an audience. Another aspect of humor that business leaders can utilize in the workplace is thinking in reverse to challenge the status quo. Peter has adapted this idea, developing an alternative form of brainstorming, which he calls “shtick-storming.” The concept focuses on encouraging everyone to come up with the most terrible ideas. This exercise allows leaders to actually take the pressure off of the brainstorming process, creating a freer flow of ideas which might make way for something so crazy that it actually might work.

Peter also encourages leaders to be good listeners and to champion collaboration, which will lead to innovation. Additionally, he says, leaders have to reckon with the fact they can’t make everyone happy and that sometimes they have to choose the problem they want to live with. For more insights that Peter has learned through studying the science of humor and behavioral economics, be sure to check out his book.

Connect with Peter:

https://petermcgraw.org/

https://www.amazon.com/Shtick-Business-Breaking-Fearless-Building-ebook/dp/B085RSR2K8 

https://twitter.com/PeterMcGraw

https://www.linkedin.com/in/petermcgraw 

Connect with Adam:

https://www.startwithawin.com/ 

https://www.facebook.com/REMAXAdamContos

https://twitter.com/REMAXAdamContos 

https://www.instagram.com/REMAXadamcontos/ 

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