The "Hub and Spoke Model" has been around for a long time, dating to the Cretaceous Period of digital marketing. In case you’re wondering, that’s a long, long, long time ago. TikTok dates to just a few weeks ago. (OK, it really started in 2012, but most people hadn’t heard of it until relatively recently.) Now everyone’s heard of it due to President Trump pushing for its sale to a US-based company. Possible candidates include Microsoft and Twitter.

What do these two have in common? What ties TikTok — and their recent struggles — to the Hub and Spoke model, a digital marketing strategy from the dawn of time? More importantly, what makes this situation relevant for digital marketers now and in the future? That’s the topic of this episode of Thinks Out Loud, where host Tim Peter breaks down the latest in the TikTok situation and shows why Hub and Spoke still works… and always will.

Want to learn more? Here are the show notes for you.

Relevant Links — What Connects TikTok and the Hub and Spoke Model? (Thinks Out Loud Episode 299)

*

TikTok Takeover Update: Twitter Looking for a Way In, Microsoft Facing Staff Backlash | Social Media Today

*

Trump tries to ban TikTok in the US, explained in 30 seconds – Business Insider

*

TikTok To Sue Trump Administration On President’s Executive Order Ban : NPR

*

The big legal questions behind Trump’s TikTok and WeChat bans – The Verge

*

Stop Outsourcing Your Sales & Marketing to Gatekeepers Like Google (Thinks Out Loud Episode 257)

*

Is It Time for Your Website to Die? (Thinks Out Loud Episode 175)

*

Should Facebook Take the Place of Your Brand’s Website?

*

How Worried Are You About Google Next Year? (Thinks Out Loud Episode 255)

*

4 Huge Trends Every Digital Marketer Needs to Know (Thi...