Matt Report

What consultants need to know before they open for business with Nathan Allotey

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In this episode, Matt Medeiros interviews Nathan Allotey, a digital marketing strategist, web designer and freelancer who has the experience building websites for customers that are not necessarily dependent on WordPress.  He and Matt discuss how the project drives the framework for website creation.

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Matt Report - A WordPress podcast for digital business owners
What consultants need to know before they open for business with Nathan Allotey
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What you will learn from this Episode:

  • An online marketer does not need to lead their business with WordPress as the focus. (2:37)
  • Clients really just want traffic to get to their website. (3:40)
  • Your business structure should be designed to sustain you over the full year. (5:45)
  • Small businesses often do not have the money or understanding to invest in the long-term strategy. (6:01)
  • When working with a client, make sure you address additional business opportunities that can come from the discovery process. Nathan often asks the client to define success with the question “If everything were to go perfectly with the project you contacted me for, what would you want to happen?” (6:54)
  • Ask the client to define failure in the project that you are investigating as well. (7:42)
  • Asking a client about successes and failures can open up avenues of additional opportunities to working with them. (9:18)
  • When creating a web presence, small businesses will start up not understanding everything that is needed for success.
  • You need to discover what is important and crucial to the client. (10:58)
  • Do what you can to get income and reach your goals. “Hustle” with urgency and extra effort to accomplish what you set out to do. (21:33)
  • You need to write down your goal and share it with other people. (22:56)
  • Pricing your services or product offerings is a skill needed in business. (26:00)
    • ...more
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