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What Consumer Opinion Tells Us About AI Adoption with William Ullstein
William Ullstein, UK CEO at YouGov, joins Felix to explore the gap between business enthusiasm for AI and consumer scepticism - only 13% of Brits are excited about AI. Will shares how YouGov uses consumer insights to inform their internal rollout, lessons from getting sales tool implementation wrong, and why synthetic audiences might miss the mark when it comes to understanding human behaviour.
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By Felix Mitchell and Louise FraserWilliam Ullstein, UK CEO at YouGov, joins Felix to explore the gap between business enthusiasm for AI and consumer scepticism - only 13% of Brits are excited about AI. Will shares how YouGov uses consumer insights to inform their internal rollout, lessons from getting sales tool implementation wrong, and why synthetic audiences might miss the mark when it comes to understanding human behaviour.