Most brands think they have a traffic problem — when in reality, they have a conversion problem.

In this episode of Growth Digger, Akanksha Dass sits down with Rukman Singh to unpack what conversion-focused design actually means in practice, and why modern UX is no longer just about aesthetics — it’s about performance.

From reducing friction and improving user journeys to using data-driven design decisions, this conversation breaks down how brands can turn attention into action and improve conversions without constantly redesigning everything.

Key takeaways:

✓Why good-looking design doesn’t always convert

✓How UX impacts revenue and customer behavior

✓The role of data, testing, and clarity in high-converting experiences

Tune in for more insightful episodes on Growth Digger.

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