When you own a small business, choosing a CRM System can be daunting. By the way, a CRM stands for Customer Relationship Management and the system is technology that manages several components of a company's or salesperson's relationships and interactions with customers and potential customers. CRM and CRM System are often used interchangeably.

In this episode we talk about how to decide which CRM to use. Whether big or small, there are several factors that are important in any CRM. We walk through some of the important features and issues to help you decide which CRM is best for you to use.