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What Data Taught Me About Law Firm Budget Allocation
Law firm budget allocation wastes money when you don't prioritize intent. Here's the 5-step system we use at Sterling Lawyers.
Poor campaign segmentation drains budget on low-value service lines and research keywords instead of revenue-driving divorce cases.
Most firms waste their budget on low-value keywords, while high-intent divorce searches remain underfunded. We segment campaigns by service profitability and purchase intent. It’s not about budget size—it’s about allocation.
These five budget rules maximize ROI through intent-based targeting and service-line segmentation. Weekly data reviews prevent waste. This paid search framework drives revenue, not just activity.
📲 Subscribe Now: https://www.youtube.com/@karls.anthony
📝 Schedule a FREE Family Law Firm Audit: https://rocketclicks.com/schedule-a-family-law-quick-audit/
📚 Order the Waterfall Method Book Now: http://www.RocketClicks.com/pre-order
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📄 CHAPTERS
0:00 - Paid Search Budget Allocation Strategy for Family Law Firms
1:21 - Start With Highest Intent Keywords First
5:00 - Align Your Ad Spend With Service Profitability
9:15 - Set Minimum Campaign Budgets to Maintain Visibility
11:41 - Separate Brand vs Non-Brand Campaigns for Better ROI
15:01 - Make Data-Driven Budget Decisions Weekly
18:28 - How Often to Review Your PPC Campaign Budget
Curious to discover your personalized roadmap to scaling a law firm, no matter where you are in the business?
Follow these steps:
1. BOOK A FREE 30-MINUTE AUDIT WITH US: https://rocketclicks.com/schedule-a-family-law-quick-audit/
2. CONNECT WITH US:
LinkedIn: https://www.linkedin.com/in/anthonykarls/
https://www.linkedin.com/in/tylerdolph/
https://www.linkedin.com/company/rocket-clicks
Facebook: http://facebook.com/2311.karls.anthony
https://www.facebook.com/profile.php?id=61577369996484
http://facebook.com/RocketClicks
Instagram: http://instagram.com/karls.anthony
https://www.instagram.com/tylerxdolph/
https://www.instagram.com/rocketclicks/
3. TELL ME WHAT YOU WANT:
Tell me in the comments if you liked this podcast and w...
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By Anthony KarlsLaw firm budget allocation wastes money when you don't prioritize intent. Here's the 5-step system we use at Sterling Lawyers.
Poor campaign segmentation drains budget on low-value service lines and research keywords instead of revenue-driving divorce cases.
Most firms waste their budget on low-value keywords, while high-intent divorce searches remain underfunded. We segment campaigns by service profitability and purchase intent. It’s not about budget size—it’s about allocation.
These five budget rules maximize ROI through intent-based targeting and service-line segmentation. Weekly data reviews prevent waste. This paid search framework drives revenue, not just activity.
📲 Subscribe Now: https://www.youtube.com/@karls.anthony
📝 Schedule a FREE Family Law Firm Audit: https://rocketclicks.com/schedule-a-family-law-quick-audit/
📚 Order the Waterfall Method Book Now: http://www.RocketClicks.com/pre-order
---
📄 CHAPTERS
0:00 - Paid Search Budget Allocation Strategy for Family Law Firms
1:21 - Start With Highest Intent Keywords First
5:00 - Align Your Ad Spend With Service Profitability
9:15 - Set Minimum Campaign Budgets to Maintain Visibility
11:41 - Separate Brand vs Non-Brand Campaigns for Better ROI
15:01 - Make Data-Driven Budget Decisions Weekly
18:28 - How Often to Review Your PPC Campaign Budget
Curious to discover your personalized roadmap to scaling a law firm, no matter where you are in the business?
Follow these steps:
1. BOOK A FREE 30-MINUTE AUDIT WITH US: https://rocketclicks.com/schedule-a-family-law-quick-audit/
2. CONNECT WITH US:
LinkedIn: https://www.linkedin.com/in/anthonykarls/
https://www.linkedin.com/in/tylerdolph/
https://www.linkedin.com/company/rocket-clicks
Facebook: http://facebook.com/2311.karls.anthony
https://www.facebook.com/profile.php?id=61577369996484
http://facebook.com/RocketClicks
Instagram: http://instagram.com/karls.anthony
https://www.instagram.com/tylerxdolph/
https://www.instagram.com/rocketclicks/
3. TELL ME WHAT YOU WANT:
Tell me in the comments if you liked this podcast and w...