“When your goal is branding and awareness, it’s really important to know exactly where it’s going…”

On this installment of Apartments on the Go, Courtney Patterson, Senior Director of Marketing at Northwood Ravin, joins us to talk about celebrity influences in the multifamily industry. Highlighting talking points discussed during AIM 2021, Courtney expands on the opportunities to utilize celebrities in marketing strategies. She emphasizes the importance of having a plan and purpose in mind when using these strategies and even gives some suggestions on how to begin. Take a listen and learn more about this evolving market and how to leverage it to further your brand!