New medical sales representatives frequently ask this important question when selling to doctors and other healthcare professionals: What do doctors want and expect?" There's two answers. The first set of answers are the ones they will tell you. The second set of answers are often unspoken, but just as important as the first...maybe even more so. Both set's of answers are discussed in this podcast episode. Whether you're an emerging medical sales rep or a medical sales professional who has been working a territory for decades, it's good to know the answers to this question. Please let me know your thoughts in the comments below...and while you're here, please subscibe to the channel if you find value. Thanks!