The Medical Sales Podcast

Unlock the secrets to excelling in medical sales! This episode promises to inspire and educate as we welcome Jon Alwinson, a veteran in the endoscopy sector, to share his remarkable career journey. Delve into Jon's personal story, from the influence of his author father to his own four-year endeavor of writing a book aimed at guiding future medical sales reps. Gain firsthand insights into the nuances of working with gastroenterologists, the dynamics of outpatient surgery centers, and the profound impact of patient care through feedback from healthcare providers.

His career path was anything but predictable, and he opened up about the valuable lessons learned from launching a footwear manufacturing venture with his brother before pivoting to the medical device industry. From his early days at Stryker to achieving milestones at EndoChoice, the shared experiences highlight the importance of persistence, adaptability, and a commitment to lifelong learning. Listen as we unpack the motivations and challenges behind writing his book and discuss how these experiences have shaped his professional journeys.

For those eager to up their sales game, this episode is packed with actionable strategies and time management tips. Discover the essential elements that can catapult you to the top tier of medical sales, including meticulous pre-call planning and balancing professional and personal life. We also tackle the common challenges in the field, the role of mentorship, and the importance of self-confidence. Round off your listening with details about an innovative program designed to elevate your medical sales career, and stay tuned for more insightful interviews in upcoming episodes.

Meet the guest:

Jon Alwinson boasts more than 15 years of sales experience, serving as both an individual sales contributor and a regional manager. Throughout his career, he has won numerous awards and has played a pivotal role in guiding his team and other individuals to secure them as well. Every year, Jon mentors one or more territory managers to reach the prestigious Presidents Club. Residing in Atlanta, Georgia, with his wife Sandra and their two children, 7-year-old Ansley and 5-year-old Easton, Jon describes his family as the source of his greatest happiness.

ATLANTA, GA

AVAILABILITY

Available and flexible for interviews

Eastern time zone

Available by phone at 407-625-7223

Social Media

Facebook

LinkedIn

X: @RelentlessSales

Website: jonalwinson.com

Email: [email protected]

His book:

Relentless Sales: The Skills, Mentality, & Faith Needed to Be Great in Sales  (https://www.amazon.com/dp/B0CMPBZ165/ref=cm_sw_r_cp_ud_dp_Y0MGE7A50FBHK4EWZ2TT?skipTwisterOG=1)

Best Book - The Book on Mental Toughness by Andy Frisella  

Best Food/Restaurant -  South City Kitchen, in Atlanta GA — Fried Chicken or Steak

Anne Saulnier, the trailblazing CEO of Hex IQ, joins us to reveal how reimbursement data is revolutionizing healthcare sales. With her unique expertise in both marketing and enterprise software, Anne sheds light on the groundbreaking changes brought about by the 2020 law that mandates insurance companies to disclose negotiated rates. This newfound transparency empowers medical sales reps to showcase ROI compellingly, target the right customers, and accelerate their sales cycles. From Hex IQ's innovative solutions to the enthusiastic reception from healthcare professionals, Anne shares the journey of bringing actionable reimbursement data to the forefront of the industry.

Anne's story of founding Hex IQ is a testament to vision and perseverance. We explore her background, the pivotal moment that led to Hex IQ's creation, and the competitive edge the company offers in making healthcare data transparent and actionable. The episode delves into the challenges of market awareness and the positive impact Hex IQ's solutions have had on medical sales reps and physicians alike. Anne takes us through the user-friendly features of their software that streamline access to complex data and optimize sales strategies.

But Anne is more than just a pioneering CEO; she's also a hobby farmer, mother of three, and stand-up comedian. We get an inside look at how she balances these roles and what drives her to excel both professionally and personally. From high-risk hobbies to the future of AI in healthcare, Anne's multifaceted life offers a rich tapestry of insights and inspiration. This episode also tackles the critical issue of data security, emphasizing the measures needed to protect business transactions in the healthcare sector. Join us for an engaging and enlightening conversation that spans the realms of data science, personal passions, and industry innovation.

Meet the guest:

Anne Saulnier is a data nerd, a comedian, a hobby farmer, a former skydiver, and the CEO of a data science company called HexIQ. She and her team are on a mission to disrupt healthcare by revealing how money flows between major payers (such as Blue Cross Blue Shield, United, Cigna, and Aetna) and medical practices, health systems, and private equity firms.

Visit: https://hexiq.com/podcast/

Best Book - Blink by Malcolm Gladwell (https://www.amazon.com/Blink-Power-Thinking-Without/dp/0316010669)

Best Food/Restaurant - Halibut Fish at Scales Restaurant in Portland, Maine (https://www.opentable.com/scales?ref=1068)

Best TV Show - Old Man (https://www.imdb.com/title/tt5645432/)

Watch Anne's Stand-up comedy snippets on her TikTok Account - https://www.tiktok.com/@annesaulnier

This Podcast offers a pathway to continuing education via this CMEfy link: https://earnc.me/vv0scc

Summary:

Dr. Dan McMahon, a general surgeon with a remarkable blend of military service and expertise in surgical technology, joins us to unravel the future of medical sales. COVID-19 has driven a significant transformation in the industry, pushing digital interactions to the forefront. Dr. McMahon provides an in-depth look at how platforms like LinkedIn and podcasts are not just trendy but essential tools for medical sales reps and physicians striving to stay ahead. He emphasizes the delicate balance between human interaction in complex clinical settings and the shift from traditional in-person sales calls, highlighting the need for adaptability and innovation.

From the operating room to the military front lines, Dr. McMahon's journey is nothing short of inspirational. Learn how military scholarships and the invaluable skills gained from service, such as quick decision-making and adaptability, have shaped his professional path. Discover the advancements in surgical robotics, including the potential of A.I. and telesurgery, and their profound impact on the future of healthcare. Dr. McMahon shares his transition from a budding engineer to a passionate surgeon, driven by his love for biology and hands-on problem-solving.

For those eyeing a career in medical sales, this episode is a goldmine. We discuss effective strategies for breaking into the industry, emphasizing the importance of professional networking and continuous learning. Dr. McMahon underscores the necessity for sales reps to understand the significance of scheduled interactions with physicians, the role of human presence in the OR, and the enduring importance of collaboration. Tune in to get practical insights on navigating the rapidly evolving healthcare landscape and making impactful strides in medical sales.

Meet the guest:

Dr. McMahon is a practicing general surgeon at the University of South Alabama, performing a variety of open, laparoscopic, robotic, and endoscopic procedures. He spent 12 years in active-duty service in the U.S. Navy, with a broad range of operational experiences, including flight surgery and aerospace medicine, surface naval operations, subsurface naval operations, special operations support, and various deployments overseas.

Dr. McMahon completed an Executive M.B.A. program at Emory University with a concentration in strategy and finance and he is the founder and President of Delta Medical Consulting, L.L.C. He has a deep interest in medical devices and technologies with experience serving in consulting and advisory roles for product development and commercialization. His specific areas of interests include surgical innovation and soft tissue robotic surgery.

Dr. McMahon enjoys working on projects that advance medical devices and technologies that have a "dual-use" purpose and can serve both the civilian and military sectors. He provides clinical insights to medical device and technology companies in the domains of general surgery, robotic surgery, laparoscopic surgery, and endoscopy and is able to provide advisory services to private equity and venture capital firms investing in the medical technology and life sciences sectors.

Best Book Pick - The Ego is the Enemy

Best Restaurant Pick - Seafood Restaurant in Washington DC, Goat Cheese Ravioli with Lemon Butter Sauce (Ocean Prime - https://www.ocean-prime.com/locations-menus/washington-dc/menus)

Connect with him:

https://www.linkedin.com/in/daniel-mcmahon-md/

Dr Daniel McMahon's Medical Consulting - https://www.deltamedconsulting.com/

This Podcast offers a pathway to continuing education via this CMEfy link: https://earnc.me/trleae

Join us for an enlightening conversation with the distinguished Dr. Alejandro Badia, a world-renowned hand surgeon and healthcare advocate. Dr. Badia's journey from his immigrant roots to becoming a leading medical practitioner in Miami is truly inspiring. Learn how a childhood experience with his grandmother's rheumatoid arthritis ignited his passion for hand surgery, leading to his extensive training at N.Y.U. and a transformative fellowship in Pittsburgh. Dr. Badia provides fascinating insights into the evolution of medical practice, the complexities of Medicare and Medicaid, and his relentless pursuit of high-quality healthcare services.

Dr. Badia's transition from group practices to establishing the Badia Hand to Shoulder Center is a tale of perseverance, specialization, and strategic branding. We discussed the challenges he faced when opting for a solo practice model and the importance of fair compensation and specialized outpatient care. Discover the thought process behind the innovative OrthoNOW model, which aims to rectify the inefficiencies of traditional referral systems by providing immediate and specialized orthopedic care. The journey of building a highly efficient surgical center and the significance of having on-site hand therapists for patient recovery are also highlighted.

In this episode, we explore the pricing and operational hurdles of OrthoNOW and its shift to a licensing model for national growth. Dr. Badia shares his valuable insights on the role of social media in patient education, medical sales, and building a successful practice. From his rewarding experiences on medical missions to his advice for aspiring medical professionals and sales reps, Dr. Badia's wisdom is invaluable. Tune in for a lively discussion, including a lightning round on his latest reads, T.V. shows, and dining experiences, and gain practical tips from a seasoned medical expert reshaping the healthcare landscape.

Meet the guest:

Alejandro Badia, MD, F.A.C.S., F.R.C.S.I., is a hand and upper extremity surgeon, author, and healthcare entrepreneur in Doral (Miami), Florida.

Badia studied physiology at Cornell University and obtained his medical degree at N.Y.U., where he also trained in orthopedics. An A.O. trauma fellowship followed a hand fellowship at Alleghany General Hospital in Pittsburgh in Freiburg, Germany.

He runs an international hand fellowship, served on the review board of a hand surgery techniques journal, and previously organized a yearly Miami meeting for surgeons /therapists devoted to upper limb arthroscopy and arthroplasty. This international meeting was held at the renowned Miami Anatomical Research Center (M.A.R.C.), which Badia co-founded in 2005. In 2008 he created the Badia Hand to Shoulder Center, having previously co-founded the Miami Hand Center, and Surgery Center at Doral. In 2010, he launched OrthoNOW®, the first immediate orthopedic care center in South Florida, later franchising the concept, which can now be licensed to orthopedic colleagues and healthcare systems.

He is currently seeking the optimal strategic healthcare partner. He is the past president of the International Society for Sport Traumatology of the Hand (ISSPORTH), is a member of several orthopedic societies (AAOS, A.S.S.H., AAHS, E.W.A.S.), honorary member of more than ten international hand surgery and arthroscopy associations, and served as honored professor at the prestigious Philadelphia Hand Course in 2012. Having lectured in all seven continents, he focuses on improving healthcare delivery in the orthopedics and sports medicine realm.

Dr Badia has outlined his journey and delved into the major challenges and hurdles of delivering Healthcare in the U.S. through his Amazon best-selling book, "Healthcare from the Trenches," published during the COVID-19 pandemic, and similar issues are discussed in his biweekly 20-minute Podcast, Fixing Healthcare…from the Trenches.

Connect with him:

Website - https://drbadia.com/

His book

Amazon - Healthcare from the Trenches: An Insider Account of the Complex Barriers of U.S. Healthcare from the Providers and Patients' Perspective

Audiobook -https://play.google.com/store/audiobooks/details/Dr_Alejandro_Badia_Healthcare_from_the_Trenches?id=AQAAAEAybRItMM&hl=en_US&pli=1

Follow him on:

X - https://x.com/drbadia

TikTok - https://www.tiktok.com/@badiahand?lang=en

LinkedIn - https://www.linkedin.com/in/drbadia/

Instagram -https://www.instagram.com/badiahand/

YouTube and Podcast - https://www.youtube.com/@drbadia

This Podcast offers a pathway to continuing education via this CMEfy link: https://earnc.me/m4xctj

Unlock the secrets to thriving in medical sales with our latest episode featuring Sheila Mallon, a standout graduate of the Medical Sales Career Builder program. Sheila shares her transformational journey from job-seeker to successful territory manager, offering firsthand insights into navigating an uncharted territory near Middletown, New York. Learn how she effectively balances a demanding career with family life while promoting opioid alternatives to a diverse range of medical professionals.

Discover how determination and structured support can dismantle the barriers of ageism and lack of experience. Sheila and other professionals highlight the critical role of precise networking, tailored resumes, and the power of mock interviews in securing desirable roles swiftly. You'll hear about the financial benefits and career growth opportunities in transitioning from physical therapy to medical sales, and the importance of a supportive community and mentorship.

Get inspired by Sheila's anecdotes about her favorite TV show, "The Feud," and her best dining experience at Cosmos in Central Valley, New York. This episode is a rich blend of professional guidance, personal stories, and practical tips to help you break into and excel in the competitive medical technology industry. Don't miss out on learning how to turn setbacks into stepping stones, regardless of your background or age. Tune in to transform your career aspirations into reality!

Meet the guest:

Sheila has built a successful career in physical therapy, dedicated to helping people restore function, independence, and overall well-being. After years of commitment to her patients, she expanded her expertise by earning an MBA, blending her healthcare knowledge with strong business acumen. This combination fueled Sheila's desire for continuous growth and the exploration of new avenues.

Her journey eventually led her to the EYS program, where she connected with mentors and collaborated with peers who helped her refine her skills and build a robust professional network. Through this experience, Sheila discovered a passion for medical device sales—a field where her healthcare background could make a significant impact. By honing her networking and interview skills and crafting a professional profile, she was soon offered a role in medical device sales that perfectly aligns with her talents.

Now, Sheila is making a real impact in her community, ensuring that cutting-edge medical devices reach those who need them most. Whether she's finding new ways to help others or embracing fresh challenges, Sheila remains dedicated to making a meaningful difference.

Best Food/Restaurant - Clams with Linguine at Cosimo's, Central Valley, NY

Best TV Show - Feud on Hulu

Connect with her: https://www.linkedin.com/in/sheilamallondpt-mba/

This Podcast offers a pathway to continuing education via this CMEfy link: https://earnc.me/i3s10p

Unlock the secrets to harmonizing marketing and sales in the medical industry with Terrence Wiggins, the Global Marketing Director at Cook Medical. Discover how leveraging diverse marketing channels—from social media to promotional events—can catapult brand awareness and product success. Terrence demystifies the often-contentious relationship between sales and marketing, offering actionable tips for aligning these teams to achieve shared goals and maximize impact. Navigate the post-COVID-19 sales landscape with insights into how medical sales reps have adapted to virtual interactions and conquered communication challenges. Learn about the stabilization of supply chains and the return to in-person engagements, while retaining valuable virtual elements. We also focus on the pivotal role of social media, especially LinkedIn, for enhancing market awareness and engagement, complete with strategies for setting clear goals and metrics for success. Elevate your social media game as a sales rep by understanding company guidelines, crafting engaging content, and maintaining a consistent online presence. From LinkedIn to specialized networks like Vue Medi, explore how different platforms can expand your professional influence and networking opportunities. Whether you're a seasoned sales professional or eyeing a transition into marketing, this episode offers valuable strategies and personal anecdotes to help you excel in the dynamic field of medical sales. Tune in for a wealth of knowledge and practical advice to propel your career forward.

Meet the guest:

Terrence Wiggins is a dynamic leader with over two decades of experience in the MedTech industry and is currently the Global Marketing Director at Cook Medical, a role he has held since December 2021. Known for his passion for marketing and a proven track record of driving market share growth, Terrence has previously served as Global Group Marketing Manager at Terumo Medical Corporation, Marketing Product Manager at Integra LifeSciences, and Product Manager at Stryker. He excels in crafting and executing strategies that enhance brand distinctiveness and deliver strong financial results. A results-driven marketer with deep business acumen, Terrence has led multiple initiatives that have accelerated profitable growth and sustainable business transformations. As a customer-centric executive, he leverages his technical and commercial expertise to create competitive advantages and impactful partnerships. A forward-looking servant leader, Terrence is committed to fostering collaboration, diversity, and work/life balance within high-performing teams.

Best Book Read - Good to Great - by Jim Collins

Best Food/Restaurant - Dragon Roll Sushi at Pod Restaurant in Philadelphia

Best TV show - House of Dragon Season 2 on HBO

This Podcast offers a pathway to continuing education via this CMEfy link: https://earnc.me/a2es4u

Unlock the secrets to building trust-based relationships in medical sales and elevate your career in orthopedics with insights from Dr. Diego Lima of Atlantis Orthopedics. Dr. Lima takes us through his journey from medical school to becoming a prominent orthopedic surgeon, emphasizing the critical role of teamwork and meticulous planning. We'll explore the structured yet unpredictable nature of his workweek, where he juggles office days, surgeries, and research projects while managing a cohesive team that ensures smooth operations.

Discover the vital dynamics between surgeons and medical device representatives as Dr. Lima shares personal experiences that underscore the importance of proactive communication and teamwork. He discusses how the best reps anticipate workflow disruptions and offer immediate solutions, highlighting the necessity of building strong, trust-based relationships. New reps looking to establish themselves will find invaluable advice on persistence, reliability, and the significance of being a consistent and helpful presence over time.

Gain a deeper understanding of the multifaceted responsibilities of medical sales reps in the world of orthopedic surgery. Dr. Lima passionately shares his experiences mentoring new reps, emphasizing the impact they can have on the mood and flow of the operating room. We also look ahead to the evolving dynamics between surgeons and reps, considering the potential impact of technology and the need for companies to support innovative reps who drive business growth. This episode is brimming with essential insights for anyone in or aspiring to enter the medical sales industry.

Meet the guest:

Dr. Diego Lima is a highly skilled and accomplished orthopedic surgeon with expertise in various subspecialties, including shoulder and elbow surgery, adult reconstruction surgery, and sports medicine. With extensive training and experience, he performs a wide range of surgeries, including shoulder and elbow arthroplasty and arthroscopy, primary and complex cases, adult hip arthroplasty and fractures, and sports-related injuries involving the pectoralis, triceps, biceps, quadriceps, patellar, and Achilles tendons.

Dr. Lima is a member of the esteemed American Association of Orthopedic Surgeons (AAOS), further highlighting his commitment to professional excellence and staying at the forefront of advancements in orthopedic surgery.

Get to know more about Dr. Diego Lima and book an appointment -

https://www.palmbeachshoulderdoc.com/

Food and Resto - Branzino on a crusty crust at AVA Mediterraegean, https://www.avamediterraegean.com/reserve

This Podcast offers a pathway to continuing education via this CMEfy link: https://earnc.me/2ruzvw

Unlock the secrets of the booming laser aesthetics industry with Derek Sanz, a seasoned expert with two decades in medical devices and med-tech. Discover why more dermatologists, plastic surgeons, and med spas are flocking to this elective, cash-pay market. Derek shares invaluable insights on the diverse array of treatments, the appeal of high-end devices, and why the industry is shifting away from requiring a college degree.

 Join us as we navigate the fast-paced, competitive world of medical aesthetics sales. Learn the strategies that set successful reps apart, from managing a rapid sales cycle to staying ahead in a crowded market. Derek discusses the rising interest from male clients in laser aesthetics and hair restoration, the impact of medical tourism, and the consolidation of med spas by private equity firms.

Finally, Derek takes us through his personal journey, from working with life-saving cancer treatment lasers to transforming lives through aesthetics. Understand the emotional highs and lows of the career, the immense earning potential, and how top-performing reps maintain their edge. Plus, get career tips for breaking into this lucrative field, whether you're just starting or looking to advance. Don't miss this episode packed with actionable advice and industry secrets!

Meet the guest:

Derek Sanz is a people-centric, high-impact executive with an entrepreneurial spirit, known for his highly collaborative, data-driven approach and passion for building teams, functions, and businesses. Throughout his career, Derek has demonstrated success in leading and aligning the revenue-generating activities of companies to support global growth, with experience across the US as well as international markets (MENA, EU, APAC, and LATAM). He identifies top and emerging customer segments and expands presence in those groups, overseeing marketing and sales teams while leveraging data, strategy, and collaboration skills to scale businesses. Derek's leadership style is grounded in leading by example and mentoring teams to enhance individual and company capabilities, fostering a culture of shared success.

 Book - Pitch Anything By Oren Klaff

Restaurant - Paella in Barraca, in Barcelona, Spain.

This Podcast offers a pathway to continuing education via this CMEfy link: https://earnc.me/jtgz7w

Unlock the secrets to a thriving career in medical sales as we chat with Sam Cooper from InMode. From understanding the intricate dynamics of sales teams to mastering the art of selling high-value equipment, Sam shares invaluable insights that will guide you to success in the aesthetic industry. Discover the crucial roles played by sales reps, managers, directors, clinical specialists, and marketing teams, and learn how perseverance and strategic career planning can set you apart in this competitive field.

Get ready for some laughs and personal anecdotes as Sam discusses common cosmetic procedures for men and his unique bond with his twin brother, Jack. Learn about their entertaining journey from selling everyday items like copiers and toilet paper to making waves in plastic surgery sales. Hear their stories of switching places in meetings and the unexpected paths that led them to their current roles, adding a humorous twist to their professional lives.

Looking to the future, we tackle some thought-provoking questions about plastic surgery and its intersection with biohacking. Could we soon maintain a youthful appearance for decades? Sam explores the latest advancements in the aesthetics industry, the societal pressures driving people towards surgery, and the ethical implications of influencers promoting surgical enhancements. Tune in to uncover the resources at Evolvesuccess.com that can help you advance your career in medical technology sales and gain insights into achieving executive leadership.

Meet the guest:

Sam Cooper is an accomplished professional in the medical device industry, specializing in the aesthetics sector. With extensive experience in non-invasive treatments and connections with celebrity plastic surgeons, Sam brings valuable insights into the evolving world of plastic surgery. He emphasizes the importance of hard work, networking, and achieving natural-looking results. Sam is also passionate about the integration of biohacking and aesthetics, advocating for self-worth and positive affirmation in the decision-making process. His forward-thinking perspective and dedication to the field highlight the significance of supportive team dynamics and the increasing number of men seeking aesthetic procedures.

Best Book -

Outlive: The Science and Art of LongevityBook by Bill Gifford and Peter Attia

Best Restaurant -

Joe Fortes Seafood & Chop House

Connect with him:

https://www.linkedin.com/in/inmodescoop/

This Podcast offers a pathway to continuing education via this CMEfy link: https://earnc.me/aiz62b_

Sam Cooper, the senior district Sales Manager for InMode, joins us to share his remarkable journey from copier sales to becoming a leading figure in the aesthetic medical sales industry. Hear about his engaging experiences with celebrity plastic surgeons in Los Angeles and his insights into the Medical Sales Career Builder program, which aims to help candidates stand out in this highly competitive field. We explore the increasing popularity of non-invasive procedures and the advantages they offer over traditional surgeries, alongside Sam's personal anecdotes of working with high-profile clients.

We delve into the intricacies of various cosmetic surgeries, including facelifts, tummy tucks, and the ever-popular mommy makeover, offering a detailed look at their financial implications and what patients should realistically expect. Sam demystifies common stereotypes associated with plastic surgeons and highlights the importance of choosing qualified practitioners to ensure optimal results. The conversation also shifts to the rising trend of men seeking cosmetic procedures, breaking down societal stereotypes, and discussing the evolving perspectives on male cosmetic surgery.

In the final segment, we emphasize the critical role of personal responsibility in achieving successful long-term surgical outcomes. Maintaining a healthy lifestyle and having realistic expectations are key, and Sam shares why some candidates might be turned away by surgeons. We wrap up with a discussion on the ethics of cosmetic surgery certification, stressing the importance of selecting board-certified professionals for procedures like Brazilian Butt Lifts. Don't miss this comprehensive look into the world of medical sales and aesthetic medicine, designed to inspire and educate anyone interested in this dynamic industry.

Meet the guest:

Sam Cooper is an accomplished professional in the medical device industry, specializing in the aesthetics sector. With extensive experience in non-invasive treatments and connections with celebrity plastic surgeons, Sam brings valuable insights into the evolving world of plastic surgery. He emphasizes the importance of hard work, networking, and achieving natural-looking results. Sam is also passionate about the integration of biohacking and aesthetics, advocating for self-worth and positive affirmation in the decision-making process. His forward-thinking perspective and dedication to the field highlight the significance of supportive team dynamics and the increasing number of men seeking aesthetic procedures.

Best Book - Outlive: The Science and Art of LongevityBook by Bill Gifford and Peter Attia Best Restaurant - Joe Fortes Seafood & Chop House

https://www.linkedin.com/in/inmodescoop/