John Crowder joins us to unpack what most medical sales reps are getting wrong in today’s healthcare landscape. Traditional sales tactics are no longer enough, John explains why, and what modern reps must do to stay competitive.

We dive into the real impact of disruptive technologies, and how they demand a completely new skill set. John shares how emotional intelligence has become a key differentiator in sales, and why understanding both logic and emotion is essential for building trust and closing deals.

Training isn’t what it used to be. John outlines how microlearning, repetition, and real-time coaching are transforming how top teams develop lasting skills. He also shares why outdated training models are failing today’s reps.

Compliance is another major hurdle. John reveals how to have ethical, solution-focused conversations that still drive impact, especially with time-strapped providers. He also highlights the power of behavioral assessments in hiring and coaching.

Finally, we explore the shift from pitching products to delivering real, personalized value. John explains how reps can build deeper relationships by leading with empathy, relevance, and purpose, not just features and benefits.

Whether you’re just breaking in or looking to lead at a higher level, this episode gives you the mindset, tools, and strategies to stay relevant and win in medical sales today.

Connect with John: LinkedIn

Connect with Me: LinkedIn

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