Do you want to get into Medical Device Sales?? If so → ⁠⁠https://www.newtomedicaldevicesales.com/podcast⁠⁠

Got the opportunity to sit down with Dr. Brian Blackwood and discuss what he looks for in his reps.

Dr. Brian Blackwood is a board-certified orthopedic expert who specializes in joint replacement of the hip and knee, including Mako SmartRobotics™ joint replacement. With extensive training in the latest joint replacement and revision techniques, Dr. Blackwood is dedicated to providing the advanced orthopedic care his patients need to get back to an active lifestyle.

In addition to being Boulder’s first fellowship-trained hip and knee replacement specialist, Dr. Blackwood is a nationally renowned robotic-assisted total joint surgeon. By specializing in this minimally invasive technique, he is able to reduce pain, restore mobility, and promote a quick return to normal activities for patients suffering from joint pain. Dr. Blackwood is also a certified national educator for robotic-arm assisted surgery and has trained hundreds of other providers in this technique.

Want To Learn How To Grow Your Territory?? If so → https://www.newtomedicaldevicesales.com/podcast

Already in med device sales but stuck below six figures or feeling like you’ve plateaued? In this episode, Jacob challenges the industry norms and lays out exactly how reps are landing roles at $100K, $130K, even $160K+ from day one. Whether you're in an associate role or already closing deals, this is your blueprint to move up faster, earn more, and position yourself for high-leverage opportunities.

00:00 - Start

01:06 - When It’s OK To Get Hired Under 100K

04:16 - Do Your Research

12:20 - Be Strategic

15:51 - Expand The Expectations

18:09 - Overall Advice

Want To Learn How To Grow Your Territory?? If so → https://www.newtomedicaldevicesales.com/podcast

The exact strategy I used to get three job offers in just 24 hours. Including how to communicate with hiring managers, leverage multiple interviews, and negotiate like a pro. This episode is a must-listen for anyone who wants to stand out, speed up the hiring process, and land top medical device sales offers.

Want To Learn How To Grow Your Territory?? If so → https://www.newtomedicaldevicesales.com/podcast

Ashley Rohrback, a previous personal trainer, didn’t just land a job in medical device sales, she carved her path through determination, strategy, and a mindset most people overlook. She talks through the exact steps she took to break into the industry, how she prepared for interviews, and what she wishes more candidates knew before applying. Whether you're doubting yourself or just looking for a playbook to follow, Ashley’s story proves it's possible with the right approach.

Key Takeaways (Conversational Style, No Emojis or Bullets)

• Your background doesn’t have to be perfect, just learn how to position your story with clarity and confidence.
• Use LinkedIn intentionally. Don't just connect. Start conversations, follow up, and tailor your approach to each rep or manager.
• Preparation wins. Record your mock answers, watch yourself back, and build confidence by doing reps like it’s a workout.
• Rejection is part of the process. Don’t take it personally. You will get more No’s than Yes’s. Just keep improving and pushing forward.
• Staying consistent and coachable will take you further than experience alone.

00:00 - Start

02:34 - Who Is Ashley Rohrback

05:35 - Learned About Medical Device Sales From This Podcast

08:17 - Didn’t Want To Do Personal Training Forever

11:36 - Apply To Medical Device Sales with No Degree

15:56 - The Hardest Part In The Beginning

18:03 - When Did You Get Comfortable In Your Role?

19:58 - Have You Changed As A Person Since Gaining Success

23:49 - Story Time: A Bad Day On The Job

27:36 - Story Time: A Good Time On The Job

30:39 - Ashley’s Advice To Newcomers To Medical Device Sales

Want To Learn How To Grow Your Territory?? If so → https://www.newtomedicaldevicesales.com/podcast

Kendy Elmore is the founder of The Lobby Medical Sales Network, a nationwide online community that connects reps through networking, mentorship, and career growth opportunities. He talks about building community, staying consistent when no one’s watching, and why the relationships you build today might unlock doors years down the line. If you’re thinking long game in this industry, Kendy’s story will change how you approach the process.

Key Takeaways

• Your dream role probably won’t show up in month one. Stay consistent with your outreach, your networking, and your mindset, even when no one is responding.
• The more reps you put in now, the more leverage you’ll have later. Opportunities open up when preparation and timing collide.
• Don’t just connect, contribute. Add value when you network. Show up with something helpful or interesting, not just a pitch.
• Invest in relationships without expecting something in return. The people who remember you are the ones you didn’t try to sell to right away.
• Build your own brand while you’re job hunting. Whether it’s content, conversations, or just showing up authentically, your name should mean something before you walk into an interview.
• The Lobby Medical Sales Network can be a solution for reps who feel stuck trying to network alone. It gives you direct access to a supportive community, real conversations, and connections that actually lead somewhere.

00:00 - Start

02:09 - Who Is Kendy Elmore

10:13 - Founding The Lobby Medical Sales Network

16:42 - What Is The Lobby Medical Sales Network

20:12 - Benefits Of The Lobby vs LinkedIn

32:36 - Kendy’s Advice To Newcomers In Medical Device Sales

35:04 - Follow Kendy & The Lobby Medical Sales Network

Want To Learn How To Grow Your Territory?? If so → https://www.newtomedicaldevicesales.com/podcast

She broke into medical device sales, moved across the world, and now she’s navigating the UK healthcare system. Rachel Littleton shares what it’s like selling medical devices in London as an American, the steep learning curves she faced, and what no one tells you about the first year in the industry. This is for the person curious about what it takes to leap into a new career and a new country.

Key Takeaways:

• Network with intention by reaching out to actual reps and hiring managers on LinkedIn, not just clicking apply.
• Expect to feel overwhelmed in your first year. It’s normal, and pushing through it is part of the process.
• Treat every person in the clinic like they matter, because they do. Secretaries and MAs can be your biggest allies.
• Focus on helping patients first; the money will follow when your purpose is in the right place.
• If you ever get a chance to work abroad, go for it. You’ll grow professionally and personally in ways you can’t imagine.

00:00 - Start

02:26 - Who Is Rachel Littleton?

08:16 - Biggest Stressors In First 6 Months As A Rep

10:05 - Moving To The UK

17:26 - UK Healthcare vs US Healthcare

21:30 - How Different Is The Medical Sales Field In The UK vs US

26:35 - Being Passionate In What You Do

28:43 - Rachel’s Advice For Those Interested In Medical Device Sales

30:14 - Rachel’s Advice To New Reps

Want To Learn How To Grow Your Territory?? If so → https://www.newtomedicaldevicesales.com/podcast

Jacob interviews Shannon Holly, who transitioned into medical device sales at 48 years old after a 28-year career as a syndicated morning radio host. They discuss breaking into the industry later in life, the emotional process of career change, reinventing yourself with confidence, overcoming judgment and fear, training and adapting in your first six months, what it’s like working in the OR, the wide range of procedures she now supports, product knowledge vs. physical product handling, differences in medical device divisions, the value of mature professionals, and why fulfillment matters more than comfort.

Key Takeaways:

1. Reinventing yourself is possible at any age. It’s never too late to chase fulfillment over familiarity.
2. A strong mindset will carry you further than a perfect resume. What matters is how committed and coachable you are.
3. You don’t need to be the youngest candidate to succeed. Maturity, discipline, and emotional intelligence are huge assets in the OR and in conversations with physicians.
4. Not all device roles involve trays or physical products. Some are focused entirely on training, presence, and being a trusted clinical expert.
5. When you know your product and show up with confidence, you earn the trust of surgical teams. Even without years of experience.
6. You won’t feel ready at the beginning, but taking the leap and trusting the process is the only way to find out how capable you really are

chapters:

00:00 - Start

02:25 - My Successful Past In Radio Broadcasting

05:58 - Why Change Careers At 48 Years Old & 28 Years In My Profession

12:51 - First Six Months As A Rep

19:25 - Becoming Familiar With The Job

23:54 - A Day In Shannon’s Division

28:32 - A Bad Moment In Shannon’s Job

31:22 - Most Rewarding Day On The Job

Want To Learn How To Grow Your Territory?? If so → https://www.newtomedicaldevicesales.com/podcast

Jacob is joined again by Seth Colletti, who started in boat sales, broke into medical device sales after college, and became a regional sales manager in under five years. They talk about climbing from associate rep to manager, working for two of the largest med device companies, how to survive the first year of sales, training at big companies versus the grind of a startup, how to handle OR chaos, being seen as a true resource, personal connections to the product, and how to stay relevant in the industry.

Key Takeaways:

• Be prepared to get overwhelmed your first year. it’s normal to feel like you're drinking from a firehose. Don’t panic, just stay consistent and give yourself time to settle in.
• Don’t rely only on company training. Go beyond, call top reps, build your own network inside and outside your team, and stay curious.
• Ask yourself daily if you're providing value. If not, leave the room or find a way to make yourself useful. staff and surgeons remember reps who make their jobs easier.
• Never lie. If you don’t know something, say so, and then find the answer. Trust is everything in this job.
• Top performers don’t just “work hard,” they work smart. Busy doesn’t equal productive. Spend your time doing things that actually drive revenue.
• If you’re not in it for the right reasons, you’ll burn out. Find a division or product you believe in. it makes the long hours worth it.
• Your success is your responsibility. If you want to grow, keep learning. Books, podcasts, conversations with mentors. and treat self-development like part of your job.

00:00 - Start

02:56 - Seth’s Career In Medical Device Sales

04:44 - First Year Experience

09:45 - The Expectations I Wanted To Achieve My First Year

12:19 - When Did Your Nerve Start To Calm Down During Your First Year

15:29 - What Traits Do You Think You Need To Stand From Other Reps

25:36 - Difference Between A Big Company vs A Startup

33:03 - Story About A Bad Day For Seth In The Field

38:11 - Moments That Make You Love Your Job

41:53 - Advice For Upcoming Reps

Want To Learn How To Grow Your Territory?? If so → https://www.newtomedicaldevicesales.com/podcast

From filing for bankruptcy to working with the top medical device companies, Roxy Tirado shares her full journey. Topics include grit and perseverance, what it’s really like being a female in medical device sales, landing multiple job offers in six weeks, surviving and thriving at Medtronic and Intuitive, the pressure of big-name companies, building confidence, preparing like a pro, investing in mentorship, and staying grounded in gratitude and humility.

Key Takeaways:

• Don’t wait for rock bottom. If you're feeling stuck or beat down in your current role, don’t wait for a breaking point—make the move now.

• You don’t need sales experience. Roxy broke into top companies like Medtronic with zero B2B sales experience. Hard work and coachability mattered more.

• Ask for help. Utilize mentors and community. Roxy leaned on others when she doubted herself, and it made all the difference.

• Be human first, sales rep second. Build relationships with honesty and authenticity. People buy from reps they trust, not robots with brochures.

• Play the long game. It's not about a quick sale—it’s about becoming someone your clients can count on for the long haul.

00:00:00 - Start

00:02:04 - Who Is Roxy Tirado

00:08:00 - What Was Your Experience, First 6 Months With Medtronic

00:16:11 - Finding Motivation While Being Told You Will Fail Every Day

00:21:09 - Accepting Failure To Succeed

00:26:44 - Keep Relationships When You Move On

00:39:13 - Changing Companies

00:46:09 - Reflecting On From Being Bankrupt To Successful

00:55:58 - Biggest Takeaways From The Last 3 Years In My Career

01:04:15 - Future Plans

Want To Learn How To Grow Your Territory?? If so → https://www.newtomedicaldevicesales.com

Veteran-turned-medical device rep Edward Dix joins the show to share his story of breaking into orthopedics, transitioning to diagnostics, and launching RepPrep.ai. An AI-powered pre-call tool for sales reps.

Topics include military-to-sales transitions, trauma and ortho grind, rep relocation, growing territories, how diagnostics differ from ortho, how RepPrep works, real-life impact on patients, and putting reps first in tech.

Key Takeaways

🔵 Start where you can, not where you want.If you're early in your career, being flexible with location can fast-track your entry into medical device sales.

🔵 Be moldable.Being new is an advantage. You’re trainable and don’t bring bad habits. Use that to your benefit and absorb everything you can early on.

🔵 Sales isn’t just case coverage.Top reps go beyond just “covering” and actually sell. That means approaching docs, understanding their needs, and building relationships.

🔵 Passion outperforms pressure.Reps who find purpose beyond the paycheck—like helping patients—usually outperform those chasing commissions.

🔵 RepPrep.ai gives you the unfair advantage.Reps can now get hyper-personalized doctor insights and talking points in 30 seconds, including competitive analysis, relevant research, and how their product ties to each physician’s practice.

🔵 Own your career like a business.Keep your own CRM. Track revenue. Track contacts. If you're laid off, your data and success history should follow you.

🔵 AI won’t replace you, but reps using AI will outperform those who don’t.Using RepPrep isn’t about laziness; it’s about efficiency. Do better research in less time and show up prepared, every time.

00:00 - Start

01:37 - Who Is Edward Dix?

04:50 - Working In Orthopedics With Zimmer

13:00 - From Ortho To Oncology

21:49 - Inspiration For RepPrep AI

25:47 - What Is RepPrep AI

33:32 - RepPrep Is For The Rep First And Foremost

40:57 - Competition Doesn’t Compare

46:36 - Giving Reps The Upper Hand To Their Own Careers

50:07 - What Rep Is RepPrep Targeted For?

52:58 - Contact Edward or RepPrep.ai