Most businesses will tell you that the reason that they're successful is because they have a superior quality of products, features, price, and service.

But they're wrong... The actual reason why they're successful is usually because they've communicated and connected to their "why" rather than focusing on the "what".

Reconnecting to your "why" will make all other choices simple. If you're unsure how to do that, tune in to this episode for some guidance!