It seems like chiropractors care about Facebook more than anything else. So what happens when it doesn’t perform the way it used to?

 

1) Change the Offer

Not the price, but the service or the targeted demographic.

 

2) Move Some Ad Budget to Google

Google users are actually searching out chiropractic services, so the leads are higher quality. Plus, on Google you pay for performance, on Facebook you pay for impressions.  

 

When it comes to your marketing budget - don't spend it all in one place.  Create content to strengthen your brand so it can weather technological changes.   

 

Go to www.ContentIntoPatients.com to schedule your one-on-one Strategy Session and optimize your online presence.