Summary 

In this engaging conversation, Ashton Theiss, founder of the Ashton Agency, shares her journey of building a successful real estate brokerage from the ground up. She reflects on the challenges faced during the pandemic, the importance of creating a unique company culture, and her commitment to quality service in an industry often criticized for its lack of standards. Ashton discusses her transition from a leader to an executive role, emphasizing the significance of collaboration, mentorship, and maintaining a strong company culture as they look toward future growth and opportunities. In this conversation, Ashton Theiss discusses the challenges and strategies involved in leading a growing real estate business. She emphasizes the importance of balancing performance standards with company culture, adapting to economic shifts, and diversifying business strategies. Ashton also reflects on her journey as a female leader in a male-dominated industry, the significance of building a strong reputation, and the joy of celebrating milestones with her team.

Takeaways

• Ashton started her brokerage during the pandemic, which posed unique challenges.
• The journey of building a business involves reflection and gratitude.
• Creating a family-like culture is essential for team success.
• Quality over quantity is a guiding principle for the Ashton Agency.
• Navigating challenges leads to personal and professional growth.
• Entering the development side of real estate opened new opportunities.
• The real estate industry needs higher standards for entry and training.
• Collaboration and mentorship are key to success in real estate.
• Ashton emphasizes the importance of maintaining a strong company culture.
• The shift from leader to executive involves strategic planning and growth. Performance metrics have become stricter as the company grows.
• Balancing culture and performance is essential for success.
• Economic shifts can present opportunities for growth.
• Diversification in business strategies is key to resilience.
• Building relationships is crucial for sustainable success.
• Female leaders face unique challenges in male-dominated industries.
• Reputation is built over time through intentionality and risk-taking.
• Celebrating milestones fosters a positive company culture.
• Leadership involves guiding others from good to great.
• It's important to be honest about the realities of entrepreneurship.

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