The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

316: What Do You Do When Broad Match Keywords are Working Amazingly in Your Google Ads Account?

06.26.2022 - By Chris Schaeffer, Certified Google Ads SpecialistPlay

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Chris Schaeffer - https://www.chrisschaeffer.com/

Jason Rothman - https://rothmanppc.com/ Show Notes:

The good news is your broad keywords are working amazingly; the bad news is that you don't know what to do next. This is the toughest “things are working” situation in Google Ads to figure out, so that's what we're tackling in this episode. 

(4:24) Sometimes broad keywords work amazing in Google Ads

(11:21) Options for an entirely broad account

(28:30) Options for adding phrase and exact and the pros and cons of each We need your help! Please help us grow the show:

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