As an entrepreneur, you should expect investors to pose the following question during your pitch: “What do you need the money for, and how are you going to spend it?”

This is a crucial question, and it needs a well-articulated response that clearly outlines your projected expenditure over a specific time frame.

Investors always want to minimise risk; they are looking for an entrepreneur who displays good cashflow management skills and who will use the funds wisely. Join Allon Raiz for episode 39 of The Successful Pitch series, where he will take you through how to handle this defining moment of your pitch. Listen Now >