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Please find some links and notes from the 2 Regular Guys Podcast. We welcome back to the show, Kayla Gayton, the Marketing Director for Atlas Screen Supply. Kayla is someone who gets screen printing. She works with shops of all sizes but especially connects with the small to medium size businesses who get lost in all the buzz words that marketing brings. She is going to break down what branding actually means and how it affects garment decorators of all sizes. When is the right time to start “branding”, what do those beginning stages look like, and how do you approach that when you have no time and no money. With Terry on the road, Aaron and Kayla are going to geek out on marketing and bring you tips you can put into practice today in your decorating business.

Sponsored by: Impressions Expo. Use the Promo Code RegularGuysIE for a FREE Expo Pass!

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!

News *  CafePress Faces Potential Lawsuit for Data Breach Handling - Custom apparel and merchandise company CafePress finds itself at the center of a potential class-action lawsuit. The proposed suit comes as a response to the fallout from a massive data breach that occurred earlier this year.* Nominations Open for Garment Decorating Industry’s 7th Annual REGGIE Awards - Nominations are now open for the 2019 REGGIE Awards, which recognizes excellence and progress in the garment decorating industry. The 2 Regular Guys podcast accepts entries until Nov. 14 at 5 p.m. CT, and winners are decided based on votes cast by the community. Best New ProductBest Sales or Customer Service RepresentativeThe company with the Best Customer ServiceBest Online Educational ContentBest Industry EducatorBest Industry Trade ShowBest Facebook or LinkedIn Community/GroupMost Influential Young StarGuest on the 2 Regular Guys PodcastBest Ambassador for the Industry

What Does Branding Actually Mean So we have talked in the past about having you on, and you had this great idea for a show, where did that idea come from outside of your love for marketing? (Should we play the video first?)It started when I heard that Donald Miller, the author of Building a Storybrand,