In this episode, Jared Judge shares an exciting music marketing experiment that successfully generated a booking lead without spending a dime. Drawing inspiration from Buzzfeed quizzes, Jared explains how he created a fun and engaging quiz related to his music services. He delves into the psychology behind quizzes, the importance of connecting them to your services, and how he utilized a survey funnel to generate leads. Jared also discusses the power of marketing, the importance of constant experimentation, and how quizzes can be a unique way to entertain potential clients before even stepping on stage. Tune in to learn how you can apply this creative marketing strategy to your own music career.