Most people think design is decoration—logos, colors, and campaigns. But real design is much more than aesthetics. In this episode of What’s Your Problem?, Kevin Popović, The Idea Guy®, explains why design is really about making sense of things—bringing clarity to complexity, connecting people and ideas, and enabling action.

You’ll learn:

• The difference between decoration and design

• The three principles that make design a business advantage: clarity, connection, and action

• A simple way to spot where design can create value inside your organization

When design delivers clarity and confidence, innovation follows.

Read the full column on the San Diego Business Journal: https://www.sdbj.com/commentary/whats-your-problem-16/

Have a problem worth solving? Send your question to [email protected]—it could be featured in a future episode.