What Does ‘Normal’ Look Like Globally?
A lineup of international experts, from Spain, Poland, the Middle East, Japan, the U.S., and Canada—as they unpack how no, low, and mid-strength drinks are taking shape in their regions. Get the inside scoop on cultural shifts, market developments, and what’s driving momentum locally. Stick around for a live panel Q&A where you can ask your questions directly and dive deeper into the global picture.  

Presented by Chris Losh from WAFA

The picture in Asia by Mei Kyotani & Wataru Nakayama from Asahi

The Picture in Africa  by John Asogonnde from Eden Bar
The Picture in the Middle East by Erika Blazeviciute Doyle from Drink Dry
The Picture in Spain by Maggie Crifasi from Sense Barcelona
The picture in America by Dan Stiller from Better Rhodes

This podcast is recorded live at the No, Low and Mid-Strength Summits in London and Amsterdam - to see the full programme and slides that accompany some of these talks go here 

Join us at the No Low & Mid-Strength Summit 2026
London | 6-7 October 2026
For tickets go here.