People who are starting their podcasts or even those who are still thinking of it yet must know the importance of podcast brand authority. In fact, it is one of the motivators why people start their podcasting. It helps establish them to become an authority or an expert in their industries. However, this is not as simple as it sounds and that’s why we’re going to explore what does podcast brand authority really means. We’ll look deeper into how to expand just beyond the podcast universe and out into the larger market. Learn as we discuss about taking it out to the search engines and across your platform, and leveraging on that to your advantage in establishing social proof.

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