In this episode, Jeffrey Young is joined by James McMicking, VP of Strategy at ZeroAvia, a leader in zero-emission aviation, focused on hydrogen-electric aviation solutions. They discuss how a new aviation technology based on hydrogen could pave the way to sustainability in an industry with no easy answers. ZeroAvia’s model is to retrofit existing aircrafts and convert them to running on hydrogen. Jeff and James discuss the impact that the current aviation industry has on the planet and look forward to the day when flying can become a sustainable travel option.

James’ 20+ year career combines strategy and engineering across multiple sectors, notably automotive and aerospace. Following his Masters Engineering degree, James joined engineering consultancy Ricardo as a drivetrain engineer and went on to manage R&D projects for automotive clients around the world. In 2021 James was awarded a commendation by the Air League for his contributions to the UK aerospace industry.