Episode 220: The sun never sets on customer marketing. Melissa Beck joins Dillon live at the Customer Success Collective's Summit in New York City to describe her experience.

⏱️ Timestamps:

00:00:00 - Intro

00:01:50 - The evolution of customer marketing

00:02:49 - Creating experience beyond the product

00:03:31 - What customer marketing is not

00:04:12 - Crossing paths with every department

00:06:47 - Scaling champions through experience

00:07:57 - Inside customer advocacy programs

00:10:01 - The remote era of customer engagement

📺 Lifetime Value: Your Destination for GTM content

Website: https://www.lifetimevaluemedia.com

🤝 Connect with the hosts:

Dillon's LinkedIn: https://www.linkedin.com/in/dillonryoung

JP's LinkedIn: https://www.linkedin.com/in/jeanpierrefrost/

Rob's LinkedIn: https://www.linkedin.com/in/rob-zambito/

👋 Connect with Melissa Beck:

Melissa's LinkedIn: https://www.linkedin.com/in/melissabeck

Mentioned in this episode:

Matik

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