Code Breakers: What Drinks Can Learn From Plant-Based Innovation

As the no, low and mid-strength drinks category matures, its identity is shifting visually and culturally. What can alcohol-free, mid-strength and functional and mood-enhancing drinks learn from plant-based pioneers? Which codes are cutting through? And how can design help brands stand out while building trust? Join PB Creative for a fast-paced dive into the semiotic codes, packaging trends and bold moves shaping the next wave of standout drinks brands. 

Presented by Laura Ford from PB Creative. 

This podcast is recorded live at the No, Low and Mid-Strength Summits in London and Amsterdam - to see the full programme and slides that accompany some of these talks go here 

Join us at the No Low & Mid-Strength Summit 2026
London | 6-7 October 2026
For tickets go here.