Show notes and transcription at http://gotonhb.com/ps2

1) It's not debatable anymore that businesses must be on social media. It's a simple fact.

2) Basically when people use the term 'social media' today, they usually mean networks like Facebook and don't realize it's actually a lot more that that. Therefore I want to start with the terminology, and what does the term 'Social Media' actually refer to.

3) If you're a social media rookie, here's what I recommend

4) Next steps