The big idea: In our new Zoom era, businesses are funneling millions into global collaboration technology, now projected to reach a stratospheric $45 billion. But the slickness of Big Tech only masks—and exacerbates—the real issue: doing business across borders has less to do with technology, and everything to do with being culturally agile. 
 
 The Book
 Build Your Cultural Agility: The Nine Competencies of Successful Global Professionals https://amzn.to/3hxroUR
 
 GUEST WEBSITE: www.TASCAglobal.com
 SOCIAL MEDIA
 https://www.linkedin.com/in/paulacaligiuri/
 @PaulaCaligiuri
 
 The so-what: When working with people from different cultures, global professionals must gain trust, build credibility, and communicate effectively. Sound easy? It’s not. The skills and behaviors that make this happen aren’t universal; what makes you wildly successful in one culture can cause you to quickly crash and burn in another—even via Zoom.
 
  Dr. Paula Caligiuri, an award-winning author, distinguished academic, and leading expert in cultural agility, offers proven, research-backed approaches to help professionals succeed and thrive in any country, and with people from any culture
 
 Simple ways to gauge your skill and comfort level in working with—or in—different cultures
 Surprising everyday behaviors that can immediately send the wrong “cultural signal”: from eye contact and facial expressions to communication styles and levels of formality
 Nine competencies culturally agile professionals must have, and how to develop them
 How to use these critical cultural agility competencies to navigate situations closer to home, from multicultural teams and organizational subcultures to generational differences between coworkers