Hey, some media and marketing companies don't even get what content marketing is, so don't worry if you're trying to wrap your head around it. It's an approach that goes against marketing instincts because essentially it's saying, market your product without talking about your product. WHAT?! Tune in to get why that works.  Make sure to subscribe to the StraightToTheCor podcast and leave a comment, review, and a 5-star rating on Spotify and Apple Podcasts. Transcripts at www.straighttothecor.com. Eps are presented by @splicestudios.