Scaling a business exposes pressures most founders never see coming. In this episode, Marcus Zeltzer, Co-Founder and Managing Director of Yellow Canary, reveals the unfiltered truth about hiring, culture and the tough decisions that ultimately shape a company’s future.

Zeltzer shares how Yellow Canary went from early-stage chaos and financial strain to rapid, industry-shaping growth. He opens up about the hiring mistakes that slowed momentum, the cultural fractures that surface as teams expand and what it really means to lead when every decision carries weight.

The conversation dives into the real challenges behind scaling, why trust and compliance matter more than ever and how AI is reshaping the way teams operate. It’s a must-listen for anyone ready to grow with intention.

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