What gets people to learn new skills? In school we were told what to learn. Lets face it: much of it was never of any help to our future lives.   Who needs to know how many keys are on a piano keyboard? Why do i need to know this? Kids are learning this stuff although they don't have a piano and are not learning to play it.   Same happens with career related education. An apprenticeship has lots to offer, but some things don't get the necessary attention and others are outdated.   University studies also have their issues. Many uni teachers are not working in the field. They either finished their masters then got a PhD and from their worked their way to get a teaching contract. Many have never or far too short of a business career to show others, how to do stuff the right way. A lot of uni content is theory.   That is why people develop limiting believes, that if competitors are everywhere, there is no space for them to do business, find a job, get clients, grow their business or get other things done, just because they were told the market is a limited environment.   Apparently the market is a cake and beyond that piece of cake, we see there is a big tiger who does not let us have more. In fact the market is not a cake. It is a sphere in which we can thrive as business people, employees, employers, politicians or simply as human beings.

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