We live in a world that chastises quitting... and it's all well intended. You don't want to quit at life obviously, or give up on the pursuit of love, or even quit when you have people depending on you. BUT- there is a time where quitting SHOULD BE a choice, and that is when what you are investing in is not giving you any return on your investment... when investing any further would actually take AWAY FROM what would make you happy, what you truly desire, or what is best for you and your family. So, this episode is about quitting, and when and why you SHOULD.

How come when babies are learning to roll over, sit up, crawl, walk, or run, we praise them for achieving that milestone, but yet when it comes to our own milestones that build upon each other, we chastise ourselves for not making it to the next level already? How convoluted is that? That is what is discussed in this episode, along with my goals for the weeks, aspirations for what is to follow, and how I'm focusing on celebrating even the small victories this time around.

Happy business building!

Mabel & Auberry

Jericha Dethlefs

Content creation is a sore subject for a lot of entrepreneurs. How in the world can someone come up with so many ideas of things to talk about that are engaging and relevant to the brand? I get it.... it can be tough, so tough that some people just don't post at all and get so discouraged.

Am I some genius business guru? No... probably not. BUT, I am someone that has built a few businesses, both for myself and others, and over the years I have learned a few things that I wish I would've known from day 1.

4.  Design your brand. This is the next step that normally trips up a lot of entrepreneurs, causing them to be paralyzed in fear of choosing the "wrong branding"... Here's the deal. I repeat: YOU CAN ALWAYS CHANGE IT. You aren't going to scare your customers away because you decide to change your branding, that's just ridiculous. Make a choice, and go with it. Decide on a color scheme, a logo, a theme, etc. I like to make this myself because I think it's fun, but you can always hire someone to help you.

Recently, I took a step back from my network marketing business after 2 years of building it. It was scary, but it was necessary after evaluating my emotional state... "checking the temperature" of my surroundings so to speak.

Well, here it is... the obligatory "this is who I am, where I'm from, and how I got here" episode. The one that tells you why you're even listening to me to begin with. I don't necessarily think my store is far different from other people who have done what I've done... up and quit my job without a backup plan while I was a full-time single mother who had just escaped an abusive relationship to walk blindly into entrepreneurship that would allow for the freedom to travel the country to end up finding the love of her life who was actually her middle school crush... you know, that 'ole tale.

After five months of procrastinating, I am finally starting this podcast. I'm no longer going to wait until everything is "perfect".... perfect timing, perfect content, perfect circumstances.... because, let's face it, nothing is ever "perfect" for a perfectionist.

As previously mentioned, I am going to be focusing on growing my network marketing business first because it is the business that I already have an audience in as well as a customer base. There are two ways I can do that... One is by increasing sales and the other is by helping other people start their own businesses by becoming wholesale distributors as well. I am going to focus on the latter this week, helping others start their own businesses.

 Some people are "born" to be entrepreneurs... and then some people just get fed up with having to answer to someone else, get fed up with having to constantly miss out on their family, and get fed up with working their tail off for little pay that isn't worth it... I was the latter. Is there an argument to be made that I was born with entrepreneurial qualities? Sure... but ultimately, I just wanted to have control of my own time, my own success, and my own income.