In this episode, we unpack one of the most urgent questions facing modern DTC brands: what growth channels are they still missing, and why does it matter more than ever?

Joining us is Tracy, co-founder of TNGE, the growth partner behind multiple 8–9 figure beauty, wellness, and lifestyle brands.

We discuss:
📊 Where the biggest delta lies between consumer attention and brand focus.
🛒 How platform-native behaviors on TikTok and Amazon are rewriting the rules of growth, and where brands are falling behind.
📺 Which overlooked formats hold the key to scaling beyond traditional paid ads.
🧪 And more!