what. Growth Hacking Meetup

Presented by Sasha Savic, Co-Founder, Board Owl

Board Owl are a digital matching platform and community for decision makers. They match remarkable people with exceptional organisations for board positions to empower growth & excellence and make an impact. In our recent what. growth hacking meetup, Sasha Savic, co-founder of Board Owl, discusses the lessons and challenges of building a HR tech company.  

Presented by Florian Forster, CEO & Co-Founder, Zitadel

Zitadel gives developers all they need to integrate identity management and are building an open source identity platform for developers. From the recent what. Growth Hacking meetup, Florian Forster, CEO and Co-Founder of Zitadel, discusses open source product-led growth. 

Listen to the full recording from our June Growth Hacking Meetup.

Our meetup included

Growth cases - Representatives of 3 startups give a short company presentation followed by a 5-10 min presentation of their growth case, focused on their growth hacks, challenges & learnings. They have been warned that their ideas & strategies will be heavily scrutinized!

Panel - Experts in relevant fields validate and provide input to the discussion. Following the growth case presentations, each case is discussed for about 10-15 minutes.

The Growth Cases

Florian Forster, CEO & Co-Founder, Zitadel

Sasha Savic, Co-Founder, Board Owl

Aurelio Perucca, CEO & Co-Founder, Splint Invest

Meet our Panelists

Growth Hacking Expert for Disruptive Brands - Luke Szkudlarek (Partner, what.)

Venture Building and Angel Investing - Penny Schiffer (Founder, raized.ai)

Growth Hacking Expert - Joël L. Capt (CEO & Founder at Peakora)

B2B SaaS Sales Expert - Manuel Hartmann (Founder & CEO SalesPlaybook)

Hosted by

Digital Marketing & Project Manager - Amelie Plange (Manager, what.)

Presented by Daniel Litscher (COO, Calingo Insurance AG)

Calingo.ch makes getting an insurance easy, digitally – without any paperwork, just a few clicks and you know the price for your customised insurance. Cancel it monthly.

Problem: nobody is interested in insurances, digitally it is difficult to know the moment, when people need it, insurer ask questions people don’t know the answer

Solution: one click insurance, tailored products whilst the customer does not need to answer a bunch of questions

Presented by Marco Mancini (Growth Hacker, Sherpany)

Sherpany is a Meeting Management Software to streamline decision-making, shorten meetings, and securely access everything you need.

Problem: targeting all regulated industries led to generic messages

Solution: switch focus to an account based marketing

Download our podcast, sit back and listen to the growth hacking stories from our Swiss startups, and learn from their mistakes and successes which helped them to scale their business. In this podcast we include insights from -

Sherpany presented by Marco Mancini (Growth Hacker, Sherpany)
Sherpany is a Meeting Management Software to streamline decision-making, shorten meetings, and securely access everything you need.

Problem: targeting all regulated industries led to generic messages
Solution: switch focus to an account based marketing

Calingo presented by Daniel Litscher (COO, Calingo Insurance AG)
Calingo.ch makes getting an insurance easy, digitally – without any paperwork, just a few clicks and you know the price for your customised insurance. Cancel it monthly.

Problem: nobody is interested in insurances, digitally it is difficult to know the moment, when people need it, insurer ask questions people don’t know the answer
Solution: one click insurance, tailored products whilst the customer does not need to answer a bunch of questions

Learn more about the meetup 

When you think about creativity your mind naturally connects thoughts about providing high-quality standards. During our podcast, we would like to introduce you to a different approach about this subject. Press play and discover how you can improve your creative thinking and writing in easy five steps. 

In this podcast we bring to you a growth case from Filabé - a cosmetic brand startup whose wipes are free from additives and do not contain anything that could harm or irritate the skin, as well as being fully recyclable. After just 12 months they had already built up a customer base of 15,000 in Switzerland alone, and today have a strong presence in both Switzerland and Germany. CEO Markus Lehmann will present the Filabe growth case. 

In this podcast we bring to you a growth case from Streax - a hyper causal eSports platform, where anyone can play mobile games and win cash, and run their own tournaments and use eSports as an accessible yet effective marketing tool for their personal brand. Influencers, streamers, YouTubes or traditional brands can promote their own branded gaming competitions, using their smartphones only. Founder Flurin Jenal will present the Streax growth case.