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Join Tracy Wilson and Special Guest DP Knudten on today's UNLOCKED show as they discuss what happens at the intersection of branding and culture.
#nonfictionbrand #personalbranding #branding 

DP’s worked on some of the biggest brands in the business including Coca-Cola®, The Athlete’s Foot®, and ClosetMaid® during tenures at DDB Needham (Chicago), McCann Erickson (Atlanta) and creative shops in Denver, Sarasota, and Madison, WI. 

He is the author of NONFICTION BRAND—Discover, craft and communicate the ‘completely true / completely you’ brand you already are,” and co-author of ROTOMA—The ROI of Social Media ‘Top of Mind/’ and the creator-host of the popular podcasts, The ROTOMA Podcast and NONFICTION BRAND.  He is also a keynote speaker and clinician in branding, social media, creativity and culture for groups throughout the United States.

Show Notes:
- What is personal branding
- 23:35 Cognitive Dissonance with branding
- 24:10 Difference between personal branding and being an influencer
- 31:30 Can one overshare?
- 34:10 What makes an authentic brand, or non fiction brand?
-3 Keys to Non Fiction Branding

You can grab a copy of DP's book on Amazon:
https://www.amazon.com/NONFICTION-BRAND-communicate-completely-brand-you/dp/B08QDYCF8D/ref=sr_1_3?dchild=1&keywords=nonfiction+brand+knudten&qid=1633481108&s=books&sr=1-3

DP offers 3 FREE worksheets to develop your personal brand
https://nonfictionbrand.com/gift

Connect with DP Knudten on his website
https://dpknudten.com/
FB: https://www.facebook.com/dpknudten
LIN: https://www.linkedin.com/in/dpknudten/
YouTube https://www.youtube.com/user/dpknudten

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