What happens when a corporate executive with zero construction experience buys a trades business? That's exactly what Paul Van Bergen did, and in this episode, he breaks down everything he's learned in the first few months of owning BW Construction, a premium window installation company in Chicago. From earning the trust of a 29-year veteran foreman, to why he believes customer experience beats lead generation every time, Paul brings a refreshing outsider's perspective to an industry that's often stuck in its ways. If you're a contractor, a business owner, or thinking about buying a business, this episode is packed with practical takeaways.