"I was looking at the list of things that were allowed to reopen in the UK. It was very British. Model villages. Outdoor ice-rinks. No disrespect - but I don't think the economic impact of ice rinks really compares to business events". AMI editor James Lancaster talks shop with Kai Hattendorf, MD and CEO of UFI, The Global Association of the Exhibitions Industry. And they covered some ground: why do some governments understand 'business events' while others don't? Should we have sympathy for policymakers? Why have the famously undemonstrative Japanese been losing their reserve? And why do associations matter in times of crisis? Those questions and more and covered in this latest edition of  Deep Dive.

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