James Breese and Josh Kennedy tackle the topic: "What Hardworking Coaches Need to Learn from Influencers." This isn't just another social media rant; it's a crucial conversation for coaches striving to make a real impact in the digital age. Whether you're a social media skeptic or looking for ways to balance online presence with quality coaching, this episode is a must-listen!

Timeline Summary:

• [00:00:44] Reality Check for Hardworking Coaches
• [00:02:09] The Strategy of Influencers Revealed
• [00:03:34] The Issue with New-age Coaches
• [00:06:33]  Learning from Influencers, Maintaining Professionalism

Key Takeaways:

1. Social Media's Role: It's essential for visibility in today's digital world, despite its potential for burnout.
2. Influencer Strategy: Posting content twice daily can lead to significant engagement and income.
3. Quality vs. Quantity: Many influencers lack depth in their coaching but excel in marketing.
4. The New Coach's Dilemma: Rushing to online platforms without sufficient real-world experience.
5. Building a Foundation: Importance of a solid business base beyond social media presence.
6. Balancing Act: Coaches need to learn from influencers to increase visibility while maintaining their professional integrity and depth.
7. Sustainable Social Media Strategy: Start with manageable goals and scale up gradually.

Websites and Links Mentioned:

• Strength Matters
• Strength Matters Training System

Quotes :

"For every one influencer, there's a hundred top-quality coaches unheard on social media." - James Breese

"The sad reality is many hardworking coaches are getting left behind." - James Breese

"Influencers might lack depth, but they're winning the game of visibility." - Josh Kennedy

"Professionalism is key, but don't ignore the rules of the social media game." - James Breese

"Start small in social media, think big in coaching quality." - Josh Kennedy

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